As a result of continuous efforts in innovation, reflected in high-quality customer service, as well as a strong commitment to the development of human talent and the ongoing improvement of our digital brand channels, InfoSol has earned a place in the ranking as a Top 15 Public Relations Agencies in Mexico for 2023, recognized by Merca2.0 magazine.

«The number may sound simple, but when we consider it, the public relations industry continues to grow, with new companies emerging, while others already established are coming together to strengthen their offerings. Achieving this position in the Ranking of Public Relations Agencies in Mexico means more than just a number. It signifies that, as an independent PR agency, our work continues to uphold high customer service standards and not only adds business value,» says Héctor M. Meza, General Manager of InfoSol.

With 34 years in the public relations industry, InfoSol has strived to maintain its position as one of the top PR agencies in Mexico. It has been a pioneer in the country, introducing key concepts that have transformed the industry, such as the integration of content marketing strategies with PR campaigns, the promotion of Digital PR as a catalyst for rapidly increasing brand visibility, digital micro-influence based on reach, contextual authority, and sales skills, online brand discovery supported by robust SEO, and most recently, the utilization of AI as a tool to ignite creativity.

For Meza Curiel, given the content saturation on the internet and the need to meet consumers’ demand for immediacy, brands now more than ever need to embrace Optimized PR strategies. This concept combines traditional and digital PR, evergreen content marketing, SEO, and link-building, as well as the utilization of owned, earned, shared, and paid media, to drive high-impact and measurable business results through actionable metrics.

«Optimized PR emerges as a game-changer in any marketing strategy because, in addition to comprehensive communication, it strengthens the brand and generates a good return on investment,» concluded Meza Curiel.

It’s worth noting that Merca20, a specialized publication in marketing, advertising, and media, compiles this annual ranking based on four performance indices: revenue, employment, accounts, and digital metrics. This year’s list includes approximately 40 PR agencies.