Crisis Communication Management

A Careful, Empathetic, and Timely Message in Times of Crisis

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At InfoSol, we understand the importance of having a careful, empathetic, and timely message in times of crisis. That’s why we offer a robust crisis communication management and operation plan designed to prevent or control adverse situations. This not only protects your brand’s reputation but can also strengthen it even in challenging times.

What do you achieve with our approach?

1. Proactive Action

Together, we identify predictable crises with you to anticipate effective responses.

2. A Unified Message

We establish coherent responses to demonstrate your commitment and action.

3. Transparency

We keep your stakeholders informed and reassured through effective communication.

How do we do it?

1. Before the Crisis - Preparation and Prevention:

Together we identify foreseeable crisis situations.
We develop an inclusive communication strategy.

The strategy must adapt to the specific crisis and aim to be transparent, honest, and timely.

2. During the Crisis - The Most Challenging Scenario:

We activate the crisis communication management plan.
We provide support in regular communication with stakeholders.

It's essential to acknowledge the crisis and provide periodic updates on the situation.

3. After the Crisis - Recovery and Learning:

We evaluate what worked and what could be improved.
We update the crisis management plan to prevent future crises.

Findings should be used to update the crisis communication management plan and prevent future crises.

Contact us, and we'll navigate
the storm together!

We are by your side to face the unexpected, providing you with skills and resources.

Together, we will keep your goals on track and safeguard your corporate image.

FAQs

1. How to create a crisis communication plan?

To create a crisis communication plan, the first step is to identify potential scenarios and assess their impact. A crisis committee is established with specific roles, and its members are trained. Key messages are then developed, and communication channels are defined with specific response procedures, including periodic drills for preparation. Throughout the process, it is crucial to establish social listening monitoring to detect potential reputational risks promptly and act quickly. Finally, after a crisis, it is necessary to evaluate the plan for learning and feedback sessions.

2. How to deal with brand reputation crisis?

It is preferable to have a crisis management expert before crises occur to mitigate their effects through proven methods and after identifying potential crises, as this allows companies to prepare and develop proactive strategies. An expert helps identify vulnerabilities, develop response plans, and establish effective communication mechanisms to react quickly and reduce potential damage. Hiring an expert during a crisis may result in a slower and more costly recovery; however, it offers the advantage of having experience, a multidisciplinary team, and other vital elements for proper management.

3. Who is at risk of suffering a communication crisis? What causes brand crisis?

Everyone. At any time, any organization can face a difficult situation in the communication field (hence the importance of constant monitoring); although the risks of suffering a communication crisis are particularly high for companies with significant public presence and organizations in highly regulated sectors such as healthcare, banking, energy, or technology. However, no organization is exempt.

4. Can a communication crisis be overcome?

Successfully overcoming a crisis is possible with proper preparation, a quick and transparent response, efficient and empathetic communication. Some organizations even manage to strengthen their reputation in the process and recover successfully.