Living the dream with SEDA Dream

SEDA College is an Irish language school that offers exchange programs for studying in Ireland, in addition to an online learning platform. The institution has over a decade of experience in exchange programs and teaching in Ireland, and it has been the best language school in the country for three consecutive years. It has a presence in several Latin American countries, with Mexico being its second-largest market, following Brazil. As a result, the institution launched SEDA Dream in July 2021, which is the largest exclusive exchange program for Mexicans, offering 10 full scholarships and an additional 90 with a discount of up to 50%. To participate, candidates had to complete a form and register on the SEDA Dream program website.

To increase the visibility of the call and drive traffic to the SEDA website, we designed a 4.0 press release – multi-platform and multichannel content, optimized for search engines with intent-based keywords and quality backlinks. This served as a key point in promoting two-way conversations, sharing content, and estimating traffic to the call’s website, especially through niche organic micro-influencers (education), who would help increase brand exposure and gain space in digital communities.

Earned media with a good reputation, high domain authority, and quality backlinks, as well as valuable content shared by organic micro-influencers, were essential for maximizing the visibility of the SEDA Dream program and driving traffic to the website for application submissions.