Gold Data transcends a physical event and captivates a broader audience

Industry: Telecom

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Background

Gold Data, a technology company focused on telecommunications infrastructure and services, designed a project for the construction of the first cable system in the Gulf of Mexico (Gold Data 1 Submarine Cable). This cable will connect Miami and Apalachee Bay in Florida with strategic points in Mexico: Mexico City, Cancun, and Queretaro. This new Mexico-United States digital highway will be the first cable to land in Mexico in 22 years, offering the bandwidth capacity and service quality required by the market, and will play a key role in boosting the growing demand for data in Mexico.

Challenge

InfoSol’s mission was clear: Gold Data needed to highlight its game-changing infrastructure and position itself as a leading supplier of innovation. With the upcoming Mexico Connect event as the perfect setting for the project presentation, the challenge was to increase visibility and showcase unparalleled connectivity prowess.

Strategy

Understanding the need to maximize the presence of Gold Data, given that it was an event with limited access, InfoSol developed a comprehensive event amplification strategy. The objective was to extend the event’s impact far beyond its physical confines:

Pre-event: To generate awareness and visibility, 1:1 interview were sought with business media outlets covering telecommunications topics such as Milenio TV and Imagen Radio, and relationships were sought with B2B influencers from the telecom, technology and business niches.
During the event:The unveiling of the Gold Data 1 Submarine Cable project was augmented by a cutting-edge 4.0 press release, meticulously crafted for SEO optimization and designed for diverse audiences and media channels, enhanced by captivating multimedia elements to ensure maximum sharebility and engagement.
Post-event: Earned media was amplified through social media groups and digital influencers (journalists, bloggers, and organic micro influencers) within Gold Data’s market niches. This aimed to achieve greater reach and visibility, build a positive brand reputation, and secure endorsements from influential voices in support of the project.

Results

The comprehensive event amplification strategy provided a significant impact:

pieces of earned coverage

1 +

in traditional and digital media. This coverage, achieved before, during, and after the event, significantly boosted Gold Data’s awareness, visibility, reputation, and online discovery capabilities, as well as its offering to the market.

social mentions

1 +

obtained from media, journalists, and organic micro influencers who shared Gold Data’s content on their social networks, expanding the brand’s reach and visibility.

organically reached individuals

1 K+

through Gold Data’s posts across different digital ecosystems, expanding brand visibility and increasing awareness, creating conversion opportunities.

meaningful interactions and conversations,

1 K+

including likes, shares, and comments, across various touchpoints, strengthening relationships, enhancing brand reputation, creating valuable conversion opportunities, and fostering greater customer loyalty.

Gold Data’s foray into Mexico Connect was nothing short of success, establishing new benchmarks in connectivity and solidifying its status as an industry titan.

Note: The results were generated over a 30-day period, corresponding to the timeframe established for this comprehensive event amplification project.