Ir al contenido 
Background
Illustrating the support and trust of its investors, TIP Mexico rang the symbolic bell at the Mexican Stock Exchange following its issuance of stock certificates, amounting to $4,000 MDP. With this, the company seeks a source of funding to meet the growing market demand, especially that arising from nearshoring.
The Plan
Boosting awareness and the reputable standing of TIP as a stable and trustworthy company for investors, through a public relations strategy for event promotion. Content would be the backbone to ignite earned media, maximizing the impact and reach of the event beyond its physical confines. Through Digital PR strategies, a wider audience would be attracted, establishing a solid brand identity, and thereby increasing the value of time and money investment.
Impact
The dissemination of content before and during the event at the BMV, via the delivery of content to media outlets, one-on-one journalist interviews, bylined articles, and partnerships with niche leasing and transport micro-influencers, bolstered both traditional and digital earned media. This heightened brand awareness, strengthening TIP’s positive digital footprint and its commendable reputation.
Results
that enhanced visibility for TIP Mexico and aided in improving its reputation among stakeholders.
who were exposed to the content of TIP Mexico published and shared by media outlets and journalists using social media, thereby amplifying awareness and potential business opportunities.
(likes, shares, comments, clicks) with the earned media content posted on social media. By showing their interest, the target audience contributed to establishing solid relationships, boosting brand reputation, generating conversion opportunities, and increasing customer loyalty.
The results correspond to a 30-day period, which takes into account the period before, during, and after the specific event.
