por Hector M. Meza | octubre 20, 2023 | Digital PR
What is Public Relations Measurement according to our vision? In brief, it is a robust set of Key Performance Indicators (KPIs) that enable communication professionals to measure and demonstrate the exceptional value that public relations strategies bring to the...
por Hector M. Meza | julio 19, 2023 | Digital PR
Commonly, people believe that influencer marketing only has an impact on markets that target end consumers, known as business-to-consumer (B2C) markets. This perception stems from the numerous success stories where brands, particularly in the lifestyle sector, promote...
por Adriana M. Bravo | junio 30, 2023 | Digital PR
Prepare yourself to uncover some key trends and the future of digital public relations, their predictions, and their perspectives! In recent years, public relations have undergone a radical transformation, driven by the emergence of new technologies, the exponential...
