por Hector M. Meza | octubre 20, 2023 | Digital PR
What is Public Relations Measurement according to our vision? In brief, it is a robust set of Key Performance Indicators (KPIs) that enable communication professionals to measure and demonstrate the exceptional value that public relations strategies bring to the...
por Hector M. Meza | septiembre 21, 2023 | Public Relations
We are currently in an era of disruption that demands innovative, resilient, and agile brands to adapt to a changing environment, which significantly impacts the development of marketing strategies and practices within organizations. As a response, an integrated...
por Hector M. Meza | septiembre 20, 2023 | Public Relations
Consumers are turning to the internet to stay informed about what matters most to them, seek answers, delve into ideas, and make purchases. Furthermore, they are utilizing various platforms and devices to seek out their interests anytime, anywhere. As a result, it has...
por Hector M. Meza | septiembre 19, 2023 | Public Relations
Why are public relations important and what are their purposes in organizations? In a world where trust and reputation are crucial for any organization’s success, traditional and digital public relations play a vital role. Regardless of a company’s size or...
por Hector M. Meza | julio 19, 2023 | Influencer Marketing
Commonly, people believe that influencer marketing only has an impact on markets that target end consumers, known as business-to-consumer (B2C) markets. This perception stems from the numerous success stories where brands, particularly in the lifestyle sector, promote...
