July 03, 2023 What is SEO, and why is it crucial for public relations? SEO (Search Engine Optimization) encompasses a set of techniques, strategies, and tactics used to enhance the visibility of a website in search engines such as Google or Bing. Its primary objective...
June 29, 2023 What is Content Marketing and its role in an Optimized Public Relations strategy? Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience...
