Stay informed with the latest in communications trends and insights. Our “Blog of Communications and Other Passions” features a selection of key articles that showcase our thought leadership, including leading-edge PR trends insights published in leading business and marketing Latin America’s media outlets.
Here, you’ll find advanced perspectives on PR 360, cutting-edge communications strategies, and industry trends shaping the future of media and public relations.
For a complete look at our extensive Spanish content library, click here.
8 key benefits that Public Relations and Digital Marketing bring to organizations
What benefits do public relations bring to a B2B brand? Solid reputation, strategic visibility, proven credibility, and real connection with key audiences.
Hyperpersonalization in marketing: The key to winning customers in 2025
Hyper-personalization allows brands to interact with their customers in unique ways, so it will be a necessary component of marketing strategies.
Crisis communication management: The ABCs of effectively safeguarding reputation
Learn how to manage a crisis with effective PR strategies. Prepare, respond, and rebuild trust during reputational challenges.
Beyond visibility: How Optimized Public Relations strengthen trust in the B2B buyer’s journey to attract, engage, and convert
Discover how public relations integrated with SEO and content generate qualified leads and accelerate decision-making in B2B.
KPIs and metrics: Measuring the real impact of public relations
Understand which metrics reflect public relations success. Connect media visibility, reputation, and conversion impact to real business outcomes.
B2B Content Marketing + PR: A winning strategy for brands that want to lead their industry
Discover how B2B content marketing and PR drive trust, visibility, and positioning. Build lasting impact with an audience that matters.
SEO & Public Relations: The formula to stand out in search and AI with authority
The new SEO game is won with public relations. Learn how to build authority and visibility across search engines and generative AI platforms
Building trust with customers and brand credibility through public relations
Learn how to use PR to build trust with customers, position your brand with authority, and foster long-term loyalty.
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