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Communication & Other Passions

Communication, Public Relations, Social Media and More...

Stay informed with the latest in communications trends and insights. Our “Blog of Communications and Other Passions” features a selection of key articles that showcase our thought leadership, including leading-edge PR trends insights published in leading business and marketing Latin America’s media outlets.

Here, you’ll find advanced perspectives on PR 360, cutting-edge communications strategies, and industry trends shaping the future of media and public relations.

For a complete look at our extensive Spanish content library, click here.

B2B Influencer Marketing: A real strategy to boost your brand or just a myth?

B2B Influencer Marketing: A real strategy to boost your brand or just a myth?

Inbound marketing strategies to help your brand get discovered, remembered, and chosen

Inbound marketing strategies to help your brand get discovered, remembered, and chosen

Optimized Public Relations: The evolution your brand needs to create real impact

Optimized Public Relations: The evolution your brand needs to create real impact

What does a public relations agency do and why is it essential for your B2B brand?

What does a public relations agency do and why is it essential for your B2B brand?

How to create an effective PR Plan: A guide to achieve visibility, reputation, and results

How to create an effective PR Plan: A guide to achieve visibility, reputation, and results

Crisis communication management: The ABCs of effectively safeguarding reputation

Crisis communication management: The ABCs of effectively safeguarding reputation

How to measure the real impact of Public Relations: The key metrics you need to know

How to measure the real impact of Public Relations: The key metrics you need to know

Building trust with customers and brand credibility through public relations

Building trust with customers and brand credibility through public relations

Beyond visibility: public relations that drive conversions in the B2B buyer’s journey

Beyond visibility: public relations that drive conversions in the B2B buyer’s journey

How to appear on Google and in AI results: the power of integrating SEO and PR

How to appear on Google and in AI results: the power of integrating SEO and PR

Content Marketing + PR: The Formula to Attract, Educate, Convert, and Retain Customers

Content Marketing + PR: The Formula to Attract, Educate, Convert, and Retain Customers

8 key benefits that Public Relations and Digital Marketing bring to organizations

8 key benefits that Public Relations and Digital Marketing bring to organizations

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