{"id":8559,"date":"2022-07-20T10:12:00","date_gmt":"2022-07-20T15:12:00","guid":{"rendered":"http:\/\/infosol.com.mx\/wordpress\/?p=8559"},"modified":"2025-07-07T14:32:10","modified_gmt":"2025-07-07T20:32:10","slug":"que-es-storytelling-virtual-la-nueva-experiencia-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/que-es-storytelling-virtual-la-nueva-experiencia-en-el-metaverso\/","title":{"rendered":"\u00bfQu\u00e9 es storytelling virtual?: La nueva experiencia en el metaverso"},"content":{"rendered":"\n<p>La nueva etapa en la digitalizaci\u00f3n y el marketing de contenidos, requiere sacar a nuestro p\u00fablico objetivo de la sensaci\u00f3n de abrumamiento y el sentimiento de hast\u00edo digital mediante nuevas experiencias con los servicios y\/o productos. A estas alturas podr\u00edas pensar que ya no hay m\u00e1s cobertura o <a href=\"https:\/\/infosol.com.mx\/wordpress\/la-neuroquimica-del-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>evoluci\u00f3n del <em>storytelling<\/em><\/strong><\/a><strong>, <\/strong>pero en mi opini\u00f3n, viene un gran cambio para el arte de contar historias en esta etapa de disrupci\u00f3n digital.<\/p>\n\n<p>Con este cambio, me refiero al emergente \u201c<em>storytelling<\/em> virtual\u201d, con <a href=\"https:\/\/infosol.com.mx\/wordpress\/metamarket-el-marketing-digital-del-futuro\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>el surgimiento del metaverso y el metamarket<\/strong><\/a>, se abren nuevos canales para ofertar nuestros productos y\/o servicios en los emergentes entornos inmersivos mediante la creaci\u00f3n de narrativas que brinden experiencias de compra al trastocar sentipensares de los consumidores.<\/p>\n\n<p>El <em>storytelling<\/em> virtual es el encargado de narrar una historia memorable en un entorno impl\u00edcito, es decir, un espacio en internet. Actualmente estos espacios son cubiertos por el metaverso, la realidad aumentada, la Web 3, <em>Blockchain<\/em>,\u00a0campa\u00f1as publicitarias virtuales y los usuarios mismos.<\/p>\n\t\t\n\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t<img width=\"1353\" height=\"763\" src=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/apasionate-actualizate-atrevete.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/infosol.com.mx\/wordpress\/wp-content\/uploads\/apasionate-actualizate-atrevete.jpg?w=1353&amp;ssl=1 1353w, https:\/\/i0.wp.com\/infosol.com.mx\/wordpress\/wp-content\/uploads\/apasionate-actualizate-atrevete.jpg?resize=800%2C451&amp;ssl=1 800w, https:\/\/i0.wp.com\/infosol.com.mx\/wordpress\/wp-content\/uploads\/apasionate-actualizate-atrevete.jpg?resize=1160%2C654&amp;ssl=1 1160w, https:\/\/i0.wp.com\/infosol.com.mx\/wordpress\/wp-content\/uploads\/apasionate-actualizate-atrevete.jpg?resize=600%2C338&amp;ssl=1 600w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<p><\/p><p>Seg\u00fan <em>el estudio del Instituto McKinsey sobre creaci\u00f3n de valor en el metaverso el 79% de los usuarios activos han realizado una compra ya en este nuevo entorno<\/em>. De esta manera, podemos notar un traslado progresivo de la atenci\u00f3n e interacci\u00f3n del p\u00fablico hacia el metaverso; es por ello que las relaciones p\u00fablicas digitales, el marketing y por ende el <a href=\"https:\/\/infosol.com.mx\/wordpress\/storytelling-por-que-las-marcas-necesitan-contar-historias\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>storytelling<\/em><\/strong>,<\/a> deben estar ah\u00ed\u2026<\/p>\n<p><\/p>\n<p>Hay que estar dispuesto a sumergirse en el entorno virtual con narrativas frescas e innovadoras que realcen y den contexto a lo que ofertas, ya que s\u00f3lo as\u00ed el arte de contar historias, har\u00e1 exitosos productos y\/o servicios intangibles (NFTS o servicios del metaverso). He ah\u00ed la principal funci\u00f3n del <em>storytelling<\/em> virtual, hacer que la gente se enamore y desee algo intangible\u2026algo que no puede tocar.<\/p>\n<p><\/p>\n<p>Es por eso que hoy te comparto algunas propuestas sobre c\u00f3mo elaborar un <em>storytelling<\/em> virtual exitoso que favorezca tu estrategia digital de RP al amplificar y diferenciar tu marca.<\/p>\n<p><\/p>\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Apasi\u00f3nate<\/strong><\/li>\n<\/ol>\n<p><\/p>\n<p>El metaverso sin duda est\u00e1 comenzando y la incursi\u00f3n de las marcas en \u00e9l tambi\u00e9n est\u00e1 en etapa infante, sin embargo, por qu\u00e9 no empezar a involucrarte en este nuevo entorno de lo impl\u00edcito con inter\u00e9s y entusiasmo; la educaci\u00f3n de tus talentos y l\u00edderes ser\u00e1 el primer paso para incursionar en esta nueva tecnolog\u00eda; sin duda podr\u00e1s familiarizarte y aprovechar las oportunidades que brinda en medida que el nuevo mundo evolucione.<\/p>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Actual\u00edzate<\/strong><\/li>\n<\/ol>\n<p><\/p>\n<p>Como toda disciplina, el mundo de las relaciones p\u00fablicas digitales, el marketing y ahora la tecnolog\u00eda en los negocios, sufre constantes cambios; es por ello que si quieres innovar con narrativas en productos&nbsp;y servicios virtuales, te sugiero estar a la vanguardia respecto al metaverso y el <em>storytelling<\/em> virtual; se estima que hasta hoy se han invertido m\u00e1s de $120 000 millones en infraestructura para esta nueva etapa virtual y que las empresas esperan un retorno a la inversi\u00f3n exponencial.<\/p>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Atr\u00e9vete<\/strong><\/li>\n<\/ol>\n<p><\/p>\n<p>Al ser la realidad virtual un hecho, no puedes cerrarte, es de beneficio que explores nuevas perspectivas a la hora de innovar y contar historias. Al cubrir este nuevo mundo virtual, desear\u00e1s empatizar m\u00e1s con tu p\u00fablico a trav\u00e9s de tus narrativas; puedes atreverte a incursionar en cualquier formato, pero nunca olvides contar la historia de tu marca.<\/p>\n<p><\/p>\n<p>En palabras de la experta futurista en metaverso Cathy Hackl \u201cExisten mucha suposiciones respecto al metaverso, sin embargo si espera un a\u00f1o y medio o dos a\u00f1os para hacer algo, tener una estrategia clara y comenzar a probar estos supuestos, puede que sea un poco tarde\u201d.<\/p>\n<p><\/p>\n<p>&nbsp;\u00a1As\u00ed que atr\u00e9vete a abordar el metaverso y apostarle al <em>storytelling<\/em> virtual!<\/p>\n<p><\/p>\n<p>Este contenido apareci\u00f3 por primera vez en <strong><a href=\"https:\/\/www.informabtl.com\/que-es-storytelling-virtual-la-nueva-experiencia-en-el-metaverso\/\" target=\"_blank\" rel=\"noreferrer noopener\">InformaBTL<\/a><\/strong>.<\/p>\n<p><\/p>\n<p>Conoce m\u00e1s contenido del autor en <strong><a href=\"https:\/\/www.informabtl.com\/author\/hector-meza\/\" target=\"_blank\" rel=\"noreferrer noopener\">InformaBTL<\/a><\/strong>.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es storytelling la nueva narrativa digital y c\u00f3mo hacer un storytelling marketing.<\/p>\n","protected":false},"author":2,"featured_media":18731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[80],"tags":[41,1991,2905],"class_list":["post-8559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-storytelling","tag-metaverso","tag-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es storytelling virtual?: La nueva experiencia en el metaverso - Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 es storytelling la nueva narrativa digital y c\u00f3mo hacer un storytelling marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/que-es-storytelling-virtual-la-nueva-experiencia-en-el-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es storytelling virtual?: La nueva experiencia en el metaverso\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 es storytelling la nueva narrativa digital y c\u00f3mo hacer un storytelling marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/que-es-storytelling-virtual-la-nueva-experiencia-en-el-metaverso\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T15:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T20:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/que-es-storytelling-virtual-la-nueva-experiencia-en-el-metaverso.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. 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