{"id":6281,"date":"2021-03-18T16:16:17","date_gmt":"2021-03-18T22:16:17","guid":{"rendered":"http:\/\/infosol.com.mx\/wordpress\/?p=6281"},"modified":"2025-07-07T13:59:56","modified_gmt":"2025-07-07T19:59:56","slug":"marketing-de-contenidos-entre-el-exito-y-el-fracaso-de-un-negocio","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/marketing-de-contenidos-entre-el-exito-y-el-fracaso-de-un-negocio\/","title":{"rendered":"Marketing de contenidos, entre el \u00e9xito y el fracaso de un negocio"},"content":{"rendered":"

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Ganar nuevos clientes y mantener a los existentes es probablemente el mayor desaf\u00edo que enfrentan las empresas. Hoy m\u00e1s que nunca, las actividades de marketing est\u00e1n enfoc\u00e1ndose en conseguir nuevos clientes.<\/p>\n

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En esta econom\u00eda digital ya no solo se trata de mostrar el producto f\u00edsico que vendemos, tambi\u00e9n se trata de proporcionar informaci\u00f3n de valor para quienes est\u00e1n buscando soluciones para resolver sus principales necesidades.<\/p>\n

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El contenido es el rey<\/h4>\n

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El marketing de contenidos ya dej\u00f3 de ser aquel t\u00e9rmino de moda que surgi\u00f3 hace casi dos d\u00e9cadas, y se ha convertido en un componente esencial de las estrategias de marketing. Bien lo dijo Bill Gates en un art\u00edculo publicado en 1996: \u201cel contenido es el rey\u201d; y aunque esta frase hoy puede sonar como un clich\u00e9, se trata de una verdad indiscutible, pues sin contenido no hay comunicaci\u00f3n, y sin ella, hay cero posibilidades de crecimiento empresarial.<\/p>\n

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As\u00ed que si hoy todav\u00eda te preguntas: \u00ab\u00bfMi negocio necesita marketing de contenidos?\u00bb, te recomiendo leer este contenido publicado en Expansi\u00f3n<\/strong><\/a>. <\/p>\n

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Conoce m\u00e1s contenido del autor en Expansi\u00f3n<\/strong><\/a>.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubre por qu\u00e9 el marketing de contenidos es la mejor aliada para una estrategia digital.<\/p>\n","protected":false},"author":2,"featured_media":20552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","_joinchat":[],"footnotes":""},"categories":[33],"tags":[338,410,2905],"class_list":["post-6281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenido","tag-marketing-de-contenidos","tag-estrategia-de-contenidos","tag-articulos"],"a3_pvc":{"activated":false,"total_views":20,"today_views":0},"yoast_head":"\nMarketing de contenidos, entre el \u00e9xito y el fracaso de un negocio - Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones<\/title>\n<meta name=\"description\" content=\"Descubre por qu\u00e9 el marketing de contenidos es la mejor aliada para una estrategia digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/marketing-de-contenidos-entre-el-exito-y-el-fracaso-de-un-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de contenidos, entre el \u00e9xito y el fracaso de un negocio\" \/>\n<meta property=\"og:description\" content=\"Descubre por qu\u00e9 el marketing de contenidos es la mejor aliada para una estrategia digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/marketing-de-contenidos-entre-el-exito-y-el-fracaso-de-un-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-18T22:16:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T19:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/marketing-de-contenidos-entre-el-exito-y-el-fracaso-de-un-negocio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. 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