{"id":6207,"date":"2021-02-17T16:04:00","date_gmt":"2021-02-17T22:04:00","guid":{"rendered":"http:\/\/infosol.com.mx\/wordpress\/?p=6207"},"modified":"2025-07-07T14:37:47","modified_gmt":"2025-07-07T20:37:47","slug":"presente-y-futuro-de-las-ventas-digitales-en-el-mercado-b2b","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/presente-y-futuro-de-las-ventas-digitales-en-el-mercado-b2b\/","title":{"rendered":"Presente y futuro de las ventas digitales en el mercado B2B"},"content":{"rendered":"\n<p>Hoy las ventas se ven muy diferentes al pasado. La econom\u00eda digital ha permitido a los clientes del mercado B2B tener mayor control del proceso de compra, lo cual est\u00e1 contribuyendo a transformar el panorama de las ventas.<\/p>\n\n\n<p>Nuestro cliente ahora puede realizar su investigaci\u00f3n de forma independiente, sin tener que interactuar f\u00edsicamente con los vendedores. A trav\u00e9s de los motores de b\u00fasqueda investiga rese\u00f1as, recomendaciones y referencia de terceros, y conf\u00eda en lo que ha encontrado para hacer una lista de proveedores posibles para resolver sus necesidades, y luego contactarlos y hacer preguntas espec\u00edficas.<\/p>\n\n\n<p>Por estas circunstancias se vuelven esenciales los esfuerzos de marketing en el ciclo de ventas con el fin de <strong><a href=\"https:\/\/infosol.com.mx\/wordpress\/descubrimiento-de-marca-como-lograr-que-los-clientes-potenciales-encuentren-tu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">hacer descubribles los negocios<\/a><\/strong>, mediante contenido valioso; e impulsar el conocimiento de la marca y las relaciones en l\u00ednea (interacci\u00f3n o&nbsp;engagement).<\/p>\n\n\n<p>Este escenario nos demanda nuevas estrategias a los l\u00edderes de ventas para adaptarnos a los cambios. Esta adaptaci\u00f3n incluye, entre otras t\u00e1cticas, mantener nuestra huella digital, esto quiere decir, lograr presencia en la web para atraer a nuestra audiencia objetivo.<\/p>\n\n\n<p>Puedes leer el contenido complento en <a href=\"https:\/\/expansion.mx\/opinion\/2021\/02\/11\/presente-y-futuro-de-las-ventas-digitales-en-el-mercado-b2b\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Expansi\u00f3n<\/strong><\/a>. <\/p>\n\n\n<p>Conoce m\u00e1s contenido del autor en<a href=\"https:\/\/expansion.mx\/busqueda?q=H\u00e9ctor+Meza\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Expansi\u00f3n<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conoce c\u00f3mo mantener al d\u00eda tus estrategia de ventas en el mercado B2B.<\/p>\n","protected":false},"author":2,"featured_media":18648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[80],"tags":[1682,1683,1684,2905],"class_list":["post-6207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-estrategias-de-ventas","tag-mercado-b2b","tag-ventas-b2b","tag-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presente y futuro de las ventas digitales en el mercado B2B - Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo mantener al d\u00eda tus estrategia de ventas en el mercado B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/presente-y-futuro-de-las-ventas-digitales-en-el-mercado-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presente y futuro de las ventas digitales en el mercado B2B\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo mantener al d\u00eda tus estrategia de ventas en el mercado B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/presente-y-futuro-de-las-ventas-digitales-en-el-mercado-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-17T22:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T20:37:47+00:00\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. 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