{"id":5783,"date":"2020-10-15T10:45:00","date_gmt":"2020-10-15T15:45:00","guid":{"rendered":"http:\/\/infosol.com.mx\/wordpress\/?p=5783"},"modified":"2025-07-07T14:00:22","modified_gmt":"2025-07-07T20:00:22","slug":"como-adoptar-el-podcast-mediante-el-modelo-de-medios-combinados-de-marketing","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/como-adoptar-el-podcast-mediante-el-modelo-de-medios-combinados-de-marketing\/","title":{"rendered":"C\u00f3mo adoptar el Podcast mediante el Modelo de Medios Combinados de marketing"},"content":{"rendered":"\n<p>De acuerdo con datos de la plataforma de tecnolog\u00eda para podcast VoxNest, en su informe del primer semestre 2020, los <strong>escuchas de podcast en espa\u00f1ol crecieron<\/strong> un 94%, en tanto que la producci\u00f3n de contenidos aument\u00f3 hasta llegar a los 100 mil programas.<\/p>\n\n<p>Con este crecimiento, las marcas estar\u00e1n m\u00e1s interesadas en el <strong>valor que el podcast<\/strong> puede aportar a su negocio; pues al tratarse de un contenido bajo demanda, permite que las empresas y las marcas cuenten su historia en cualquier lugar y momento, teniendo la oportunidad de impulsar una audiencia objetivo de potenciales clientes y reforzar la lealtad de sus clientes actuales.<\/p>\n\n<p>Pero \u00bfc\u00f3mo incorporar los podcasts a nuestra estrategia de marketing? Para guiarnos, podemos explorar las posibilidades a partir del <strong>Modelo de Medios Combinados<\/strong>.\u00a0<\/p>\n\n<p>Desc\u00fabrelo en nuestro art\u00edculo completo en <a href=\"https:\/\/www.puromarketing.com\/147\/34185\/como-adoptar-podcast-mediante-modelo-peso-marketing.html\"><strong>PuroMarketing<\/strong><\/a>.<\/p>\n\n<p>Conoce m\u00e1s contenido del autor en <a href=\"https:\/\/www.puromarketing.com\/index.php?mod=users&amp;user=185499\"><strong>PuroMarketing<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprovecha el creciente valor de los podcasts para alcanzar a tu audiencia objetivo eficazmente.<\/p>\n","protected":false},"author":2,"featured_media":23065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[33],"tags":[1569,1570,1571,2905],"class_list":["post-5783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenido","tag-valor-del-podcast","tag-reforzar-la-lealtad-del-cliente","tag-alcanzar-a-la-audiencia-obetivo","tag-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo adoptar el Podcast mediante el Modelo de Medios Combinados de marketing - Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones<\/title>\n<meta name=\"description\" content=\"Aprovecha el creciente valor de los podcasts para alcanzar a tu audiencia objetivo eficazmente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/como-adoptar-el-podcast-mediante-el-modelo-de-medios-combinados-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo adoptar el Podcast mediante el Modelo PESO de marketing\" \/>\n<meta property=\"og:description\" content=\"Aprovecha el creciente valor de los podcasts para alcanzar a tu audiencia objetivo eficazmente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/como-adoptar-el-podcast-mediante-el-modelo-de-medios-combinados-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T15:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T20:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/como-adoptar-el-podcast-mediante-el-modelo-peso-de-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. Meza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"C\u00f3mo adoptar el Podcast mediante el Modelo PESO de marketing\" \/>\n<meta name=\"twitter:description\" content=\"Aprovecha el creciente valor de los podcasts para alcanzar a tu audiencia objetivo eficazmente.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/como-adoptar-el-podcast-mediante-el-modelo-peso-de-marketing.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/HectorMezaC\" \/>\n<meta name=\"twitter:site\" content=\"@EspacioInfoSol\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00e9ctor M. Meza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/como-adoptar-el-podcast-mediante-el-modelo-de-medios-combinados-de-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/como-adoptar-el-podcast-mediante-el-modelo-de-medios-combinados-de-marketing\/\"},\"author\":{\"name\":\"H\u00e9ctor M. 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