{"id":5608,"date":"2020-08-13T17:16:00","date_gmt":"2020-08-13T22:16:00","guid":{"rendered":"http:\/\/infosol.com.mx\/wordpress\/?p=5608"},"modified":"2025-07-07T12:25:11","modified_gmt":"2025-07-07T18:25:11","slug":"la-importancia-del-manejo-de-la-reputacion-en-el-sector-retail","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/la-importancia-del-manejo-de-la-reputacion-en-el-sector-retail\/","title":{"rendered":"La importancia del manejo de la reputaci\u00f3n en el sector retail"},"content":{"rendered":"\n<p>Mucho ha cambiado para las personas durante la cuarentena, y la <strong><a href=\"https:\/\/infosol.com.mx\/miespacio\/3-acciones-de-rp-digital-para-responder-al-comportamiento-del-consumidor-en-la-nueva-normalidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">forma en que compran<\/a><\/strong> es probablemente la primera en la lista. A medida que avanzamos hacia una existencia post COVID-19, el sector retail, con sus jugadores tanto en l\u00ednea como f\u00edsicos, deber\u00e1n prestar especial atenci\u00f3n al <strong>manejo de la reputaci\u00f3n<\/strong> de marca <em>online<\/em>, pues podr\u00eda ser decisiva para retener a los clientes habituales y alcanzar a clientes potenciales. Despu\u00e9s de todo, el 92% de los clientes conf\u00eda en las recomendaciones de pares sobre la publicidad tradicional, seg\u00fan un estudio reciente de Reputation.<\/p>\n\n<p>Hoy, los consumidores pueden <strong>conectarse<\/strong> con las empresas en m\u00e1s lugares que nunca. Desde los medios de comunicaci\u00f3n tradicionales como la televisi\u00f3n y la radio, hasta correos electr\u00f3nicos, contenidos en sitio web, redes sociales y m\u00e1s. La imagen que proyectas en estos canales, puede repercutir en qui\u00e9n eres, qu\u00e9 dices y qu\u00e9 dicen de ti; es decir, tu reputaci\u00f3n.<\/p>\n\n<p>Descubre c\u00f3mo lograr armon\u00eda entre tu promesa de marca y la percepci\u00f3n del p\u00fablico a trav\u00e9s de <strong><a href=\"https:\/\/infosol.com.mx\/wordpress\/repensar-el-marketing-mix-despues-de-la-pandemia\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategias de relaciones p\u00fablicas integradas al marketing<\/a><\/strong>, en esta <strong><a href=\"https:\/\/retailers.mx\/el-manejo-de-la-reputacion-en-el-retail-online-antad-gs1mexico-ecommerce-retail-omnicanalidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">colaboraci\u00f3n publicada en RetailersMX<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo lograr armon\u00eda entre tu promesa de marca y la percepci\u00f3n del p\u00fablico con relaciones p\u00fablicas.<\/p>\n","protected":false},"author":2,"featured_media":21156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[34],"tags":[1504,1505,1506,2905],"class_list":["post-5608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones-publicas","tag-percepcion-de-marca","tag-reputacion-de-marca-online","tag-sector-retail","tag-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del manejo de la reputaci\u00f3n en el sector retail - Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo lograr armon\u00eda entre tu promesa de marca y la percepci\u00f3n del p\u00fablico con relaciones p\u00fablicas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/la-importancia-del-manejo-de-la-reputacion-en-el-sector-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del manejo de la reputaci\u00f3n en el sector retail\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo lograr armon\u00eda entre tu promesa de marca y la percepci\u00f3n del p\u00fablico con relaciones p\u00fablicas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/la-importancia-del-manejo-de-la-reputacion-en-el-sector-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-13T22:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T18:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/la-importancia-del-manejo-de-la-reputacion-en-el-sector-retail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. 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