{"id":5407,"date":"2020-04-28T16:48:34","date_gmt":"2020-04-28T21:48:34","guid":{"rendered":"http:\/\/infosol.com.mx\/wordpress\/?p=5407"},"modified":"2026-10-07T10:39:37","modified_gmt":"2026-10-07T16:39:37","slug":"7-tacticas-para-no-detener-la-cobertura-de-la-marca","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/7-tacticas-para-no-detener-la-cobertura-de-la-marca\/","title":{"rendered":"\ud83c\udfa5 | 7 t\u00e1cticas para no detener la cobertura de la marca"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.27.7&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<p>Durante la pandemia, las empresas se enfrentan a diversos desaf\u00edos, obligaciones y audiencias. Los\u00a0<em>stakeholder<\/em>s necesitan manterse informados, y para muchos de ellos, los diferentes medios de comunicaci\u00f3n ser\u00e1n una referencia primaria sobre la crisis. Por lo cual, tu capacidad de respuesta es crucial para mantener una s\u00f3lida relaci\u00f3n con tus audiencias y con los medios de comunicaci\u00f3n que cubren a tu organizaci\u00f3n.<\/p>\n<p class=\"wp-block-paragraph\">Conoce las mejores pr\u00e1cticas de comunicaci\u00f3n para aplicar durante tiempos de crisis.<\/p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/InfoSol-tacticas-MKT.mp4&#8243; _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbInfoSol-tacticas-MKT\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Conoce las t\u00e1cticas para comunicarte efectivamente durante la crisis.<\/p>\n","protected":false},"author":2,"featured_media":21697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Durante la pandemia, las empresas se enfrentan a diversos desaf\u00edos, obligaciones y audiencias. Los\u00a0<em>stakeholder<\/em>s necesitan manterse informados, y para muchos de ellos, los diferentes medios de comunicaci\u00f3n ser\u00e1n una referencia primaria sobre la crisis. Por lo cual, tu capacidad de respuesta es crucial para mantener una s\u00f3lida relaci\u00f3n con tus audiencias y con los medios de comunicaci\u00f3n que cubren a tu organizaci\u00f3n.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Conoce las mejores pr\u00e1cticas de comunicaci\u00f3n para aplicar durante tiempos de crisis.<\/p>\n<!-- \/wp:paragraph --><!-- wp:video {\"id\":5409,\"ampNoLoading\":true} --><!-- \/wp:video -->http:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/InfoSol-tacticas-MKT.mp4","_et_gb_content_width":"","content-type":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","_joinchat":[],"footnotes":""},"categories":[1289],"tags":[1076,1442,1443,2908],"class_list":["post-5407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-expresso","tag-comunicacion-de-crisis","tag-mejores-practicas-de-comunicacion","tag-mensajes-clave-en-tiempos-de-crisis","tag-recursos"],"a3_pvc":{"activated":false,"total_views":49,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83c\udfa5 | 7 t\u00e1cticas para no detener la cobertura de la marca - Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones<\/title>\n<meta name=\"description\" content=\"Conoce las t\u00e1cticas para comunicarte efectivamente durante la crisis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/7-tacticas-para-no-detener-la-cobertura-de-la-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 t\u00e1cticas para no detener la cobertura de la marca\" \/>\n<meta property=\"og:description\" content=\"Conoce las t\u00e1cticas para comunicarte efectivamente durante la crisis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/7-tacticas-para-no-detener-la-cobertura-de-la-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T21:48:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T16:39:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/7-tacticas-para-no-detener-la-cobertura-de-la-marca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. 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