{"id":4840,"date":"2019-09-02T14:59:00","date_gmt":"2019-09-02T19:59:00","guid":{"rendered":"http:\/\/infosol.com.mx\/wordpress\/?p=4840"},"modified":"2025-10-09T14:59:04","modified_gmt":"2025-10-09T20:59:04","slug":"tu-kit-de-relaciones-publicas-para-enfrentar-el-darwinismo-digital","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/tu-kit-de-relaciones-publicas-para-enfrentar-el-darwinismo-digital\/","title":{"rendered":"\ud83c\udfa5 | Tu kit de Relaciones P\u00fablicas para enfrentar el Darwinismo digital"},"content":{"rendered":"\n<p>Desde hace alg\u00fan tiempo, los\u00a0\u00a0h\u00e1bitos de consumo de la gente han cambiado gracias al internet y a los dispositivos m\u00f3viles. Sin embargo, algunas empresas no se han adaptado al mismo ritmo, por lo cual han perdido terreno para alcanzar a sus audiencias objetivo. A este fen\u00f3meno se le conoce como\u00a0<a href=\"https:\/\/infosol.com.mx\/wordpress\/transformacion-digital-el-camino-para-sobrevivir-al-darwinismo-digital\/#.Xa3a7Lj2RtA\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Darwinismo Digital (abre en una nueva pesta\u00f1a)\"><strong>Darwinismo Digital<\/strong><\/a>.<\/p>\n\n<p>As\u00ed, en esta nueva era, hablamos del concepto de relaciones p\u00fablicas digitales, que no se refiere nada m\u00e1s a aplicar estrategias tradicionales al mundo digital, sino que agrega nuevas t\u00e1cticas como el marketing de influencia, interacciones con la marca \u2013<em>engagement<\/em>\u2013 y nuevos KPIs como menciones, impresiones, alcance y participaci\u00f3n con\u00a0<em>hashtags<\/em>.<\/p>\n\n<p>Para capitalizar las ventajas de RP Digital, es necesario contar con una buena \u201ccaja de herramientas digitales\u201d, que podr\u00e1s encontrar en este video.<\/p>\nhttps:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/Darwinismo-Digital.mov","protected":false},"excerpt":{"rendered":"<p>No te quedes atrapado en el tiempo y actualiza tus estrategias de relaciones p\u00fablicas con este kit de RP Digital.<\/p>\n","protected":false},"author":2,"featured_media":20382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[34,1289],"tags":[394,1324,1325,2908],"class_list":["post-4840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones-publicas","category-video-expresso","tag-relaciones-publicas-digitales","tag-estrategias-de-rp-digital","tag-darwinismo-digital","tag-recursos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83c\udfa5 | Tu kit de Relaciones P\u00fablicas para enfrentar el Darwinismo digital - Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones<\/title>\n<meta name=\"description\" content=\"No te quedes atrapado en el tiempo y actualiza tus estrategias de relaciones p\u00fablicas con este kit de RP Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/tu-kit-de-relaciones-publicas-para-enfrentar-el-darwinismo-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tu kit de Relaciones P\u00fablicas para enfrentar el Darwinismo digital\" \/>\n<meta property=\"og:description\" content=\"No te quedes atrapado en el tiempo y actualiza tus estrategias de relaciones p\u00fablicas con este kit de RP Digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/tu-kit-de-relaciones-publicas-para-enfrentar-el-darwinismo-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T19:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T20:59:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/tu-kit-de-Relaciones-Publicas-para-enfrentar-el-Darwinismo-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. 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