{"id":242856,"date":"2026-01-28T07:55:00","date_gmt":"2026-01-28T13:55:00","guid":{"rendered":"https:\/\/infosol.com.mx\/wordpress\/?p=242856"},"modified":"2026-02-12T12:26:11","modified_gmt":"2026-02-12T18:26:11","slug":"social-commerce-generacion-z","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/","title":{"rendered":"C\u00f3mo venderle a la Generaci\u00f3n Z: el social commerce cambia las reglas del juego"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb custom_padding=\u00bb||0px||false|false\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][et_pb_column _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p>Un d\u00eda cualquiera, un usuario ve un video de 30 segundos en TikTok donde una creadora de contenido muestra su rutina de\u00a0<em>skincare<\/em>. No hay guion, ni set de grabaci\u00f3n, ni llamado a la acci\u00f3n tradicional. Pero basta un\u00a0<em>swipe<\/em>, un toque en la pantalla, para concretar la compra y cerrar el ciclo. M\u00e1s que un anuncio, se trata de una <strong>recomendaci\u00f3n espont\u00e1nea en un formato nativo<\/strong>. As\u00ed funciona hoy el\u00a0<strong><em>social commerce<\/em><\/strong>\u00a0para la\u00a0<a href=\"https:\/\/infosol.com.mx\/wordpress\/como-conectar-tu-marca-con-la-generacion-z-la-clave-esta-en-la-autenticidad-en-marketing\/\" target=\"_blank\" rel=\"noopener\">Generaci\u00f3n Z<\/a>: sin fricci\u00f3n, sin distracciones y con total naturalidad.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|off|off\u00bb admin_label=\u00bbdato clave\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(178,150,95,0.2)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_horizontal_offset=\u00bb0%\u00bb custom_margin=\u00bb25px||50px||false|false\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb border_radii=\u00bbon|25px|25px|25px|25px\u00bb border_width_all=\u00bb2px\u00bb border_color_all=\u00bb#0595a8&#8243; box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_color=\u00bb#3c3950&#8243; locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_margin=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb5px||5px||true|false\u00bb border_radii=\u00bbon|25px|25px|25px|25px\u00bb border_style_all=\u00bbnone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbOswald|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb ul_font=\u00bbEditorialNew-Light|300|||||||\u00bb ul_text_color=\u00bb#000000&#8243; ul_font_size=\u00bb1.25rem\u00bb ul_line_height=\u00bb1.6em\u00bb header_5_font=\u00bb|||on|||||\u00bb header_5_text_color=\u00bb#081116&#8243; header_5_font_size=\u00bb1.4rem\u00bb header_6_font=\u00bbEditorialNew-Light||||||||\u00bb header_6_text_color=\u00bb#081116&#8243; header_6_font_size=\u00bb1.3rem\u00bb header_6_line_height=\u00bb1.3em\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/sabias-que_.webp\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb12%\u00bb background_position=\u00bbtop_right\u00bb background_horizontal_offset=\u00bb4%\u00bb background_vertical_offset=\u00bb40%\u00bb custom_padding=\u00bb25px|200px|20px|50px|false|false\u00bb custom_padding_tablet=\u00bb25px|200px|20px|50px|false|false\u00bb custom_padding_phone=\u00bb60px|25px|10px|25px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0&#8243; background_last_edited=\u00bbon|phone\u00bb background_image_width_phone=\u00bb27%\u00bb background_horizontal_offset_phone=\u00bb5%\u00bb background_vertical_offset_phone=\u00bb1%\u00bb custom_css_main_element=\u00bbul {margin-top:25px;}\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_color=\u00bbrgba(0,0,0,0.15)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|phone\u00bb custom_css_main_element_phone=\u00bbbackground-position: right 4% top 0% !important;\u00bb custom_css_main_element_tablet=\u00bbul {margin-top:25px;}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243; content_last_edited=\u00bbon|phone\u00bb content_phone=\u00bb<h5><strong>LA B\u00daSQUEDA YA NO <br \/>EMPIEZA EN GOOGLE<\/strong><\/h5>\n<h6>El 46% de la Generaci\u00f3n Z inicia la b\u00fasqueda de productos directamente en redes sociales, y 4 de cada 10 j\u00f3venes en EE. UU. ya compran dentro de TikTok Shop, integrando descubrimiento y compra en una sola experiencia.<br \/><em><\/em><\/h6>\n<h6 style=%22text-align: right;%22><em>Fuente: Statista | Hostinger<\/em><\/h6>\u00bb content_tablet=\u00bb<h5><strong>LA B\u00daSQUEDA YA NO EMPIEZA EN GOOGLE<\/strong><\/h5>\n<h6>El 46% de la Generaci\u00f3n Z inicia la b\u00fasqueda de productos directamente en redes sociales, y 4 de cada 10 j\u00f3venes en EE. UU. ya compran dentro de TikTok Shop, integrando descubrimiento y compra en una sola experiencia.<br \/><em><\/em><\/h6>\n<h6 style=%22text-align: right;%22><em>Fuente: Statista | Hostinger<\/em><\/h6>\u00ab]<h5><strong>LA B\u00daSQUEDA YA NO EMPIEZA EN GOOGLE<\/strong><\/h5>\n<h6>El 46% de la Generaci\u00f3n Z inicia la b\u00fasqueda de productos directamente en redes sociales, y 4 de cada 10 j\u00f3venes en EE. UU. ya compran dentro de TikTok Shop, integrando descubrimiento y compra en una sola experiencia.<br \/><em><\/em><\/h6>\n<h6 style=\"text-align: right;\"><em>Fuente: Statista | Hostinger<\/em><\/h6>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][et_pb_column _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p>Este salto del \u201csearch\u201d al \u201csocial search\u201d \u2014la b\u00fasqueda de productos e informaci\u00f3n directamente en plataformas sociales, en lugar de en buscadores tradicionales\u2014 representa un cambio radical en el embudo de marketing, pues ya no se trata de llevar tr\u00e1fico \u00fanicamente a una tienda en l\u00ednea; tambi\u00e9n es imperativo integrarse de forma org\u00e1nica al flujo de contenido y conversaci\u00f3n de las plataformas.<\/p>\n<p>TikTok, Instagram y Facebook ya no solo entretienen; ahora son escaparates interactivos donde las marcas compiten por atenci\u00f3n y conversi\u00f3n. El algoritmo ya no distingue si es contenido personal o comercial; si engancha, se muestra. Y si convence, vende. Este nuevo modelo combina descubrimiento, afinidad y compra en un solo ecosistema.<\/p>\n<p>De hecho, seg\u00fan Statista, solo 11.26% de esta generaci\u00f3n expresa alta confianza en las marcas, mientras que el 41% ha comprado productos recomendados por creadores digitales o celebridades que siguen. La microinfluencia \u2014estrategia basada en creadores con comunidades peque\u00f1as pero muy leales\u2014 ha demostrado ser especialmente eficaz para conectar con esta audiencia.<\/p>\n<p>Para las marcas, esto significa un nuevo est\u00e1ndar comercial y revela c\u00f3mo venderle a la Generaci\u00f3n Z. Las marcas que se limiten a replicar estrategias de <em>ecommerce<\/em>\u00a0tradicional dentro de redes sociales corren el riesgo de volverse irrelevantes. La clave ya no es solo vender, sino integrarse con credibilidad al lenguaje, la est\u00e9tica y las expectativas de una generaci\u00f3n que compra por afinidad.<\/p>\n<h2>\u00a0C\u00f3mo venderle a una generaci\u00f3n que ignora la publicidad, pero escucha a sus pares<\/h2>\n<p>El \u00e9xito en este nuevo entorno depende, desde mi perspectiva, de m\u00e1s inteligencia cultural. Las marcas deben pasar de \u201cestar en redes\u201d a \u201cser parte de la conversaci\u00f3n\u201d. Aqu\u00ed algunas claves para adaptarse al\u00a0<em>social commerce<\/em>, as\u00ed como estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z:<\/p>\n<ul>\n<li><strong>Crea contenido que eduque, entretenga y convierta:<\/strong>\u00a0Los formatos cortos no est\u00e1n peleados con la profundidad. Explica, muestra, comparte usos reales e integra una estrategia de contenidos de valor que combinen narrativas poderosas, formatos relevantes y optimizaci\u00f3n SEO\/AEO.<\/li>\n<li><strong>Trabaja con creadores especializados, no solo con\u00a0<em>influencers<\/em>\u00a0famosos:<\/strong>\u00a0La microinfluencia genera m\u00e1s confianza y mejor\u00a0<em>engagement<\/em>\u00a0entre audiencias de nicho. En ese sentido, es imperativo un\u00a0<a href=\"https:\/\/infosol.com.mx\/wordpress\/marketing-de-influencia-b2b-estrategia\/\" target=\"_blank\" rel=\"noopener\">marketing de influencia<\/a>\u00a0que conecte a tu marca con quienes influyen en las decisiones de negocio.<\/li>\n<li><strong>Haz del canal de venta una experiencia fluida dentro de la misma app:<\/strong>\u00a0Integra herramientas como TikTok Shop o Instagram Checkout para evitar que el usuario tenga que salir de la plataforma.<\/li>\n<li><strong>Fortalece la coherencia entre lo que comunicas y lo que vendes:<\/strong>\u00a0La Generaci\u00f3n Z castiga la incongruencia. Por eso, m\u00e1s all\u00e1 del contenido en redes o las colaboraciones con creadores, es fundamental alinear todas tus narrativas bajo una misma estrategia. Las Relaciones P\u00fablicas Optimizadas permiten articular estos mensajes de forma integrada, midiendo su\u00a0<a href=\"https:\/\/infosol.com.mx\/wordpress\/beneficios-relaciones-publicas-marcas-b2b\/\" target=\"_blank\" rel=\"noopener\">impacto en visibilidad<\/a>, percepci\u00f3n, confianza y conexi\u00f3n emocional con el p\u00fablico.<\/li>\n<li><strong>Mide m\u00e1s all\u00e1 del clic:<\/strong>\u00a0No te bases solo en el n\u00famero de impresiones o ventas inmediatas; eval\u00faa la construcci\u00f3n de comunidad, el nivel de conversaci\u00f3n, la recurrencia, el valor SEO y el tr\u00e1fico de referencia.<\/li>\n<\/ul>\n<p>La Generaci\u00f3n Z ha replanteado el rol de las marcas en el ecosistema digital; anunciarse ya no es suficiente, ahora hay que influir sin imponer. En este nuevo paradigma, el\u00a0<em>social commerce<\/em>\u00a0se consolida como la forma m\u00e1s directa, emocional y rentable de llegar a un consumidor que quiere sentirse escuchado, no segmentado. Quien entienda este c\u00f3digo, no solo vender\u00e1 m\u00e1s, sino que construir\u00e1 v\u00ednculos sostenibles en un mercado cada vez m\u00e1s competitivo. Porque hoy, el camino a la compra empieza con un\u00a0<em>scroll<\/em>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbCall to Action\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ededed\u00bb custom_margin=\u00bb25px||50px||false|false\u00bb custom_padding=\u00bb||||true|false\u00bb animation_style=\u00bbfade\u00bb border_radii=\u00bbon|25px|25px|25px|25px\u00bb border_width_all=\u00bb2px\u00bb border_color_all=\u00bb#0595a8&#8243; box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_color=\u00bb#3c3950&#8243; locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb50px|25px|50px|25px|true|true\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.20.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb text_font=\u00bbOswald|700||on|||||\u00bb text_text_color=\u00bb#3c3950&#8243; text_font_size=\u00bb2.5rem\u00bb text_line_height=\u00bb1.2em\u00bb header_4_font=\u00bbOswald|700||on|||||\u00bb header_4_text_color=\u00bb#3c3950&#8243; header_4_font_size=\u00bb2.5rem\u00bb header_4_letter_spacing=\u00bb0em\u00bb header_4_line_height=\u00bb1.2em\u00bb header_6_font=\u00bbOswald|700||on|||||\u00bb header_6_text_color=\u00bb#3c3950&#8243; header_6_font_size=\u00bb2.5rem\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<h6><strong>\u00bfListo para integrar tu marca a la conversaci\u00f3n donde la Generaci\u00f3n Z descubre y compra?<\/strong><\/h6>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbmargin: auto;||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_button button_url=\u00bbhttps:\/\/infosol.com.mx\/contactanos\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbConversemos hoy\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb23px\u00bb button_text_color=\u00bb#3c4046&#8243; button_bg_color=\u00bb#FFFFFF\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#0595A8&#8243; button_border_radius=\u00bb1px\u00bb button_font=\u00bbOswald|||on|||||\u00bb button_icon=\u00bb&#x24;||divi||400&#8243; button_on_hover=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb button_border_width__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover=\u00bb#0595A8&#8243; button_bg_enable_color__hover=\u00bbon\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_border_color__hover_enabled=\u00bbon|hover\u00bb button_border_color__hover=\u00bb#0595A8&#8243; button_text_color__hover=\u00bb#FFFFFF\u00bb button_border_width__hover=\u00bb4px\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbFAQ\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_heading title=\u00bbFAQS\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb title_level=\u00bbh2&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_heading][et_pb_accordion open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#0595A8&#8243; closed_toggle_background_color=\u00bbrgba(0,0,0,0.04)\u00bb toggle_icon=\u00bb&#xf067;||fa||900&#8243; icon_color=\u00bb#000000&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb toggle_text_color=\u00bb#000000&#8243; toggle_font=\u00bbOswald|700||on|||||\u00bb toggle_font_size=\u00bb24px\u00bb toggle_line_height=\u00bb1.4em\u00bb body_font=\u00bbEditorialNew-Light||||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb1.3rem\u00bb body_line_height=\u00bb1.4em\u00bb hover_enabled=\u00bb0&#8243; toggle_font_size_tablet=\u00bb16px\u00bb toggle_font_size_phone=\u00bb20px\u00bb toggle_font_size_last_edited=\u00bbon|desktop\u00bb closed_toggle_font_size_tablet=\u00bb\u00bb closed_toggle_font_size_phone=\u00bb20px\u00bb closed_toggle_font_size_last_edited=\u00bbon|phone\u00bb body_font_size_tablet=\u00bb15px\u00bb body_font_size_phone=\u00bb22px\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_width_all=\u00bb0px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-0a41bebc-0107-48f7-8173-6190cad71074%22:%91%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_accordion_item open=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbdisplay: none;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb1. \u00bfQu\u00e9 es el social commerce y por qu\u00e9 es clave para la Generaci\u00f3n Z?\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb open=\u00bboff\u00bb sticky_enabled=\u00bb0&#8243;]<div class=\"et_pb_toggle_content clearfix\">\n<p>El social commerce es la integraci\u00f3n de descubrimiento, recomendaci\u00f3n y compra dentro de redes sociales como TikTok o Instagram. Para la Generaci\u00f3n Z es clave porque elimina fricciones, se basa en contenido nativo y recomendaciones reales, y permite comprar en el mismo entorno donde consumen informaci\u00f3n, entretenimiento y referencias sociales.<\/p>\n<\/div>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb2. \u00bfEn qu\u00e9 se diferencia el social search del search tradicional para vender a Gen Z?\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb open=\u00bboff\u00bb sticky_enabled=\u00bb0&#8243;]<p>El social search ocurre cuando los usuarios buscan productos directamente en plataformas sociales, no en Google. A diferencia del search tradicional, combina descubrimiento visual, afinidad con creadores y validaci\u00f3n social. Para Gen Z, esta experiencia resulta m\u00e1s confiable, contextual y alineada con su forma natural de explorar y decidir compras.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb3. \u00bfC\u00f3mo pueden las marcas venderle a la Generaci\u00f3n Z a trav\u00e9s del social commerce?\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb open=\u00bboff\u00bb sticky_enabled=\u00bb0&#8243;]<p>Las marcas deben integrarse al lenguaje y la conversaci\u00f3n de las plataformas, no interrumpirlas. Esto implica crear contenido que eduque y entretenga, colaborar con microinfluencers cre\u00edbles, habilitar compras dentro de la app y medir m\u00e1s all\u00e1 del clic, priorizando comunidad, confianza, recurrencia y valor de largo plazo.<\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p><em>Este art\u00edculo fue publicado originalmente en <\/em><a href=\"https:\/\/www.informabtl.com\/como-venderle-a-la-generacion-z-el-social-commerce-cambia-las-reglas-del-juego\/\" target=\"_blank\" rel=\"noopener\"><em>InformaBTL<\/em><\/a><em>.<\/em><\/p>\n<p><em>Puedes conocer m\u00e1s contenido del autor en <\/em><a href=\"https:\/\/www.informabtl.com\/author\/hector-meza\/\" target=\"_blank\" rel=\"noopener\"><em>InformaBTL<\/em><\/a><em>.<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo adaptar tu marca al social commerce y 5 estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z.<\/p>\n","protected":false},"author":2,"featured_media":242857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[80],"tags":[2905,3021,3020,3022],"class_list":["post-242856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-articulos","tag-social-commerce","tag-como-venderle-a-la-generacion-z","tag-estrategias-de-ventas-en-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social commerce: c\u00f3mo cambia las reglas del juego para venderle a la Generaci\u00f3n Z<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo adaptar tu marca al social commerce y 5 estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social commerce: c\u00f3mo cambia las reglas del juego para venderle a la Generaci\u00f3n Z\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo adaptar tu marca al social commerce y 5 estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosol\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T13:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T18:26:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"H\u00e9ctor M. Meza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/HectorMezaC\" \/>\n<meta name=\"twitter:site\" content=\"@EspacioInfoSol\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00e9ctor M. Meza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/\"},\"author\":{\"name\":\"H\u00e9ctor M. Meza\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/person\/bb70f136abbd7e36b1f997a14c53ac3a\"},\"headline\":\"C\u00f3mo venderle a la Generaci\u00f3n Z: el social commerce cambia las reglas del juego\",\"datePublished\":\"2026-01-28T13:55:00+00:00\",\"dateModified\":\"2026-02-12T18:26:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/\"},\"wordCount\":2442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#organization\"},\"image\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp\",\"keywords\":[\"Art\u00edculos\",\"Social commerce\",\"C\u00f3mo venderle a la generaci\u00f3n z\",\"Estrategias de ventas en redes sociales\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/\",\"url\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/\",\"name\":\"Social commerce: c\u00f3mo cambia las reglas del juego para venderle a la Generaci\u00f3n Z\",\"isPartOf\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp\",\"datePublished\":\"2026-01-28T13:55:00+00:00\",\"dateModified\":\"2026-02-12T18:26:11+00:00\",\"description\":\"Descubre c\u00f3mo adaptar tu marca al social commerce y 5 estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z.\",\"breadcrumb\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage\",\"url\":\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp\",\"contentUrl\":\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp\",\"width\":1200,\"height\":675,\"caption\":\"Joven de la Generaci\u00f3n Z interactuando con su smartphone mientras realiza compras directas en redes sociales, con interfaces digitales de social commerce, botones de compra y productos integrados en una experiencia m\u00f3vil y visual.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/infosol.com.mx\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Digital\",\"item\":\"https:\/\/infosol.com.mx\/wordpress\/category\/marketing-digital\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo venderle a la Generaci\u00f3n Z: el social commerce cambia las reglas del juego\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#website\",\"url\":\"https:\/\/infosol.com.mx\/wordpress\/\",\"name\":\"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones\",\"description\":\"Comunicaci\u00f3n, Relaciones P\u00fablicas, Redes Sociales y algo m\u00e1s...\",\"publisher\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/infosol.com.mx\/wordpress\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#organization\",\"name\":\"InfoSol\",\"url\":\"https:\/\/infosol.com.mx\/wordpress\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/InfoSol-6.0-160x46-1.webp\",\"contentUrl\":\"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/InfoSol-6.0-160x46-1.webp\",\"width\":160,\"height\":46,\"caption\":\"InfoSol\"},\"image\":{\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/infosol\/\",\"https:\/\/x.com\/EspacioInfoSol\",\"https:\/\/www.linkedin.com\/company\/grupoinfosol\/\",\"https:\/\/www.pinterest.com.mx\/GrupoInfoSol\/\",\"https:\/\/www.youtube.com\/user\/InfoSolMiEspacio\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/person\/bb70f136abbd7e36b1f997a14c53ac3a\",\"name\":\"H\u00e9ctor M. Meza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/cropped-h-meza-96x96.png\",\"url\":\"http:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/cropped-h-meza-96x96.png\",\"contentUrl\":\"http:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/cropped-h-meza-96x96.png\",\"caption\":\"H\u00e9ctor M. Meza\"},\"description\":\"Director General de InfoSol. MBA, Consultor y Catedr\u00e1tico en Estrategias de Comunicaci\u00f3n Integradas a la Mercadotecnia. Fue Vicepresidente en IBM de M\u00e9xico y Presidente de Motorola para M\u00e9xico, Centroam\u00e9rica y el Caribe y VP de la Corporaci\u00f3n.\",\"sameAs\":[\"http:\/\/www.infosol.com.mx\",\"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd\",\"https:\/\/www.linkedin.com\/in\/h\u00e9ctor-meza-curiel\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/HectorMezaC\"],\"url\":\"https:\/\/infosol.com.mx\/wordpress\/author\/h-meza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social commerce: c\u00f3mo cambia las reglas del juego para venderle a la Generaci\u00f3n Z","description":"Descubre c\u00f3mo adaptar tu marca al social commerce y 5 estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/","og_locale":"es_ES","og_type":"article","og_title":"Social commerce: c\u00f3mo cambia las reglas del juego para venderle a la Generaci\u00f3n Z","og_description":"Descubre c\u00f3mo adaptar tu marca al social commerce y 5 estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z.","og_url":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/","og_site_name":"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones","article_publisher":"https:\/\/www.facebook.com\/infosol\/","article_author":"https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd","article_published_time":"2026-01-28T13:55:00+00:00","article_modified_time":"2026-02-12T18:26:11+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp","type":"image\/webp"}],"author":"H\u00e9ctor M. Meza","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/HectorMezaC","twitter_site":"@EspacioInfoSol","twitter_misc":{"Escrito por":"H\u00e9ctor M. Meza","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#article","isPartOf":{"@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/"},"author":{"name":"H\u00e9ctor M. Meza","@id":"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/person\/bb70f136abbd7e36b1f997a14c53ac3a"},"headline":"C\u00f3mo venderle a la Generaci\u00f3n Z: el social commerce cambia las reglas del juego","datePublished":"2026-01-28T13:55:00+00:00","dateModified":"2026-02-12T18:26:11+00:00","mainEntityOfPage":{"@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/"},"wordCount":2442,"commentCount":0,"publisher":{"@id":"https:\/\/infosol.com.mx\/wordpress\/#organization"},"image":{"@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage"},"thumbnailUrl":"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp","keywords":["Art\u00edculos","Social commerce","C\u00f3mo venderle a la generaci\u00f3n z","Estrategias de ventas en redes sociales"],"articleSection":["Marketing Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/","url":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/","name":"Social commerce: c\u00f3mo cambia las reglas del juego para venderle a la Generaci\u00f3n Z","isPartOf":{"@id":"https:\/\/infosol.com.mx\/wordpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage"},"image":{"@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage"},"thumbnailUrl":"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp","datePublished":"2026-01-28T13:55:00+00:00","dateModified":"2026-02-12T18:26:11+00:00","description":"Descubre c\u00f3mo adaptar tu marca al social commerce y 5 estrategias de ventas en redes sociales para llegar a la Generaci\u00f3n Z.","breadcrumb":{"@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#primaryimage","url":"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp","contentUrl":"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/estrategias-de-ventas-en-redes-sociales.webp","width":1200,"height":675,"caption":"Joven de la Generaci\u00f3n Z interactuando con su smartphone mientras realiza compras directas en redes sociales, con interfaces digitales de social commerce, botones de compra y productos integrados en una experiencia m\u00f3vil y visual."},{"@type":"BreadcrumbList","@id":"https:\/\/infosol.com.mx\/wordpress\/social-commerce-generacion-z\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/infosol.com.mx\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Marketing Digital","item":"https:\/\/infosol.com.mx\/wordpress\/category\/marketing-digital\/"},{"@type":"ListItem","position":3,"name":"C\u00f3mo venderle a la Generaci\u00f3n Z: el social commerce cambia las reglas del juego"}]},{"@type":"WebSite","@id":"https:\/\/infosol.com.mx\/wordpress\/#website","url":"https:\/\/infosol.com.mx\/wordpress\/","name":"Charlas de Caf\u00e9 de Comunicaci\u00f3n y Otras Pasiones","description":"Comunicaci\u00f3n, Relaciones P\u00fablicas, Redes Sociales y algo m\u00e1s...","publisher":{"@id":"https:\/\/infosol.com.mx\/wordpress\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infosol.com.mx\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/infosol.com.mx\/wordpress\/#organization","name":"InfoSol","url":"https:\/\/infosol.com.mx\/wordpress\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/logo\/image\/","url":"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/InfoSol-6.0-160x46-1.webp","contentUrl":"https:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/InfoSol-6.0-160x46-1.webp","width":160,"height":46,"caption":"InfoSol"},"image":{"@id":"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/infosol\/","https:\/\/x.com\/EspacioInfoSol","https:\/\/www.linkedin.com\/company\/grupoinfosol\/","https:\/\/www.pinterest.com.mx\/GrupoInfoSol\/","https:\/\/www.youtube.com\/user\/InfoSolMiEspacio"]},{"@type":"Person","@id":"https:\/\/infosol.com.mx\/wordpress\/#\/schema\/person\/bb70f136abbd7e36b1f997a14c53ac3a","name":"H\u00e9ctor M. Meza","image":{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/cropped-h-meza-96x96.png","url":"http:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/cropped-h-meza-96x96.png","contentUrl":"http:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/cropped-h-meza-96x96.png","caption":"H\u00e9ctor M. Meza"},"description":"Director General de InfoSol. MBA, Consultor y Catedr\u00e1tico en Estrategias de Comunicaci\u00f3n Integradas a la Mercadotecnia. Fue Vicepresidente en IBM de M\u00e9xico y Presidente de Motorola para M\u00e9xico, Centroam\u00e9rica y el Caribe y VP de la Corporaci\u00f3n.","sameAs":["http:\/\/www.infosol.com.mx","https:\/\/www.facebook.com\/HectorM.MezaC?ref=br_rs_WyJrZXl3b3Jkc191c2VycyJd","https:\/\/www.linkedin.com\/in\/h\u00e9ctor-meza-curiel\/","https:\/\/x.com\/https:\/\/twitter.com\/HectorMezaC"],"url":"https:\/\/infosol.com.mx\/wordpress\/author\/h-meza\/"}]}},"_links":{"self":[{"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/posts\/242856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/comments?post=242856"}],"version-history":[{"count":4,"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/posts\/242856\/revisions"}],"predecessor-version":[{"id":242863,"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/posts\/242856\/revisions\/242863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/media\/242857"}],"wp:attachment":[{"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/media?parent=242856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/categories?post=242856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infosol.com.mx\/wordpress\/wp-json\/wp\/v2\/tags?post=242856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}