{"id":242643,"date":"2026-01-27T14:12:51","date_gmt":"2026-01-27T20:12:51","guid":{"rendered":"https:\/\/infosol.com.mx\/wordpress\/?p=242643"},"modified":"2026-08-14T16:05:05","modified_gmt":"2026-08-14T22:05:05","slug":"metodologia-impact-como-mejorar-reputacion-de-una-empresa","status":"publish","type":"post","link":"https:\/\/infosol.com.mx\/wordpress\/metodologia-impact-como-mejorar-reputacion-de-una-empresa\/","title":{"rendered":"Metodolog\u00eda IMPACT\u00ae: Comunicaci\u00f3n estrat\u00e9gica con prop\u00f3sito"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p>Ante la saturaci\u00f3n de marcas que compiten por atenci\u00f3n, comunicar no basta: hay que generar impacto. Por ello, en InfoSol transformamos la comunicaci\u00f3n en un sistema estrat\u00e9gico orientado a resultados a trav\u00e9s de <strong>IMPACT<\/strong>, nuestra <strong>metodolog\u00eda propietaria<\/strong> que integra <strong>estrategia, contenido, medios y anal\u00edtica<\/strong> para convertir cada acci\u00f3n en un motor de <a href=\"https:\/\/infosol.com.mx\/wordpress\/beneficios-relaciones-publicas-marcas-b2b\/\" target=\"_blank\" rel=\"noopener\">crecimiento medible, confiable y sostenible<\/a> con base en datos. Con este enfoque demostramos <strong>c\u00f3mo mejorar la reputaci\u00f3n de una empresa<\/strong> mediante una gesti\u00f3n de comunicaci\u00f3n integral.<\/p>\n<p>IMPACT surge de m\u00e1s de 20 a\u00f1os de experiencia trabajando con organizaciones que necesitan algo m\u00e1s que visibilidad: <strong>credibilidad, coherencia y toma de decisiones informada<\/strong>. No es una teor\u00eda, sino una forma comprobada de <a href=\"https:\/\/infosol.com.mx\/servicios-de-relaciones-publicas\/estrategias-de-relaciones-publicas\/\" target=\"_blank\" rel=\"noopener\">hacer comunicaci\u00f3n con inteligencia<\/a>, coherencia y resultados tangibles. As\u00ed, InfoSol se consolida como una <strong>agencia de relaciones p\u00fablicas con impacto real<\/strong>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(5,149,168,0.31)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_horizontal_offset=\u00bb0%\u00bb custom_margin=\u00bb50px||50px||true|false\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb border_radii=\u00bbon|25px|25px|25px|25px\u00bb border_width_all=\u00bb2px\u00bb border_color_all=\u00bb#0595a8&#8243; box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_color=\u00bb#081116&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_margin=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb5px||5px||true|false\u00bb border_radii=\u00bbon|25px|25px|25px|25px\u00bb border_style_all=\u00bbnone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text content_tablet=\u00bb<h5><strong>M\u00e1s confianza, m\u00e1s ventas<\/strong><\/h5>\n<h6>Los clientes que conf\u00edan en una marca tienen 88% m\u00e1s probabilidad de volver a comprar, seg\u00fan un estudio de Deloitte. Esto refleja la importancia de contar con una estrategia de comunicaci\u00f3n y relaciones p\u00fablicas que genere confianza como la metodolog\u00eda IMPACT.<\/h6>\u00bb content_phone=\u00bb<h5><strong>M\u00e1s confianza, <br \/>m\u00e1s ventas<\/strong><\/h5>\n<h6>Los clientes que conf\u00edan en una marca tienen 88% m\u00e1s probabilidad de volver a comprar, seg\u00fan un estudio de Deloitte. Esto refleja la importancia de contar con una estrategia de comunicaci\u00f3n y relaciones p\u00fablicas que genere confianza como la metodolog\u00eda IMPACT.<\/h6>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbOswald|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb ul_font=\u00bbEditorialNew-Light|300|||||||\u00bb ul_text_color=\u00bb#000000&#8243; ul_font_size=\u00bb1.25rem\u00bb ul_line_height=\u00bb1.6em\u00bb header_5_font=\u00bb|||on|||||\u00bb header_5_text_color=\u00bb#081116&#8243; header_5_font_size=\u00bb1.4rem\u00bb header_6_font=\u00bbEditorialNew-Light||||||||\u00bb header_6_text_color=\u00bb#081116&#8243; header_6_font_size=\u00bb1.3rem\u00bb header_6_line_height=\u00bb1.3em\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/infosol.com.mx\/wordpress\/wp-content\/uploads\/sabias-que_.webp\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb12%\u00bb background_position=\u00bbtop_right\u00bb background_horizontal_offset=\u00bb4%\u00bb background_vertical_offset=\u00bb40%\u00bb custom_padding=\u00bb25px|200px|20px|50px|false|false\u00bb custom_padding_tablet=\u00bb25px|200px|20px|50px|false|false\u00bb custom_padding_phone=\u00bb60px|25px|10px|25px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb background_last_edited=\u00bbon|phone\u00bb background_image_width_phone=\u00bb27%\u00bb background_horizontal_offset_phone=\u00bb5%\u00bb background_vertical_offset_phone=\u00bb1%\u00bb custom_css_main_element=\u00bbul {margin-top:25px;}\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_color=\u00bbrgba(0,0,0,0.15)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|phone\u00bb custom_css_main_element_phone=\u00bbbackground-position: right 4% top 0% !important;\u00bb custom_css_main_element_tablet=\u00bbul {margin-top:25px;}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h5><strong>M\u00e1s confianza, m\u00e1s ventas<\/strong><\/h5>\n<h6>Los clientes que conf\u00edan en una marca tienen 88% m\u00e1s probabilidad de volver a comprar, seg\u00fan un estudio de Deloitte. Esto refleja la importancia de contar con una estrategia de comunicaci\u00f3n y relaciones p\u00fablicas que genere confianza como la metodolog\u00eda IMPACT.<\/h6>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a81e64;color:#a81e64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a81e64;color:#a81e64\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/infosol.com.mx\/wordpress\/metodologia-impact-como-mejorar-reputacion-de-una-empresa\/#Los_tres_pilares_de_la_metodologia_IMPACT%C2%AE_para_construir_reputacion_sostenible\" >Los tres pilares de la metodolog\u00eda IMPACT\u00ae para construir reputaci\u00f3n sostenible<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/infosol.com.mx\/wordpress\/metodologia-impact-como-mejorar-reputacion-de-una-empresa\/#Estrategia_de_Contenido_Inteligente\" >Estrategia de Contenido Inteligente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/infosol.com.mx\/wordpress\/metodologia-impact-como-mejorar-reputacion-de-una-empresa\/#Ecosistema_Unificado_de_Medios\" >Ecosistema Unificado de Medios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/infosol.com.mx\/wordpress\/metodologia-impact-como-mejorar-reputacion-de-una-empresa\/#Relaciones_Publicas_Optimizadas_RPO\" >Relaciones P\u00fablicas Optimizadas (RPO)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/infosol.com.mx\/wordpress\/metodologia-impact-como-mejorar-reputacion-de-una-empresa\/#Deja_huella_con_IMPACT%C2%AE\" >Deja huella con IMPACT\u00ae<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Los_tres_pilares_de_la_metodologia_IMPACT%C2%AE_para_construir_reputacion_sostenible\"><\/span>Los tres pilares de la metodolog\u00eda IMPACT\u00ae para construir reputaci\u00f3n sostenible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_Contenido_Inteligente\"><\/span>Estrategia de Contenido Inteligente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consiste en una<strong> narrativa estrat\u00e9gica que convierte conocimiento en autoridad<\/strong>:<\/p>\n<ul>\n<li>Activamos historias con prop\u00f3sito que fortalecen la autoridad de la marca y conectan con quienes toman decisiones. Cada mensaje se dise\u00f1a para ser <strong>descubierto, recordado y compartido<\/strong>, integrando narrativa estrat\u00e9gica con SEO, GEO y anal\u00edtica impulsada por IA para maximizar su rendimiento.<\/li>\n<li>Transformamos la experiencia, los datos y la voz de la marca en <strong>contenido con autoridad<\/strong>, capaz de sostener liderazgo de pensamiento y posicionamiento en conversaciones clave de la industria.<\/li>\n<\/ul>\n<p><strong>Beneficio<\/strong>: convierte el conocimiento y prop\u00f3sito de la marca en una <strong>ventaja competitiva real<\/strong>, impulsando descubribilidad, confianza y posicionamiento sostenido.<\/p>\n<p><strong>Te puede interesar:<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_margin=\u00bb0px||25px||false|false\u00bb custom_padding=\u00bb25px||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; 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read_more_button_on_hover=\u00bboff\u00bb read_more_button_alignment=\u00bbcenter\u00bb read_more_button_custom_margin=\u00bb||0px||false|false\u00bb read_more_button_custom_padding=\u00bb||||false|false\u00bb height=\u00bb80px\u00bb height_tablet=\u00bb85px\u00bb height_phone=\u00bb150px\u00bb height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb hover_enabled=\u00bb0&#8243; dpdfg_entry_title_line_height_tablet=\u00bb1.4em\u00bb dpdfg_entry_title_line_height_phone=\u00bb1.4em\u00bb dpdfg_entry_title_line_height_last_edited=\u00bbon|phone\u00bb custom_css_entry-thumb=\u00bbwidth: 120px;||height: auto;\u00bb custom_css_entry-header=\u00bbmargin-left: -210px;||padding-top: 12px;\u00bb border_radii=\u00bboff||||\u00bb border_color_all=\u00bb#000000&#8243; border_width_top=\u00bb2px\u00bb border_width_bottom=\u00bb2px\u00bb global_colors_info=\u00bb{}\u00bb custom_css_entry-header_last_edited=\u00bbon|tablet\u00bb custom_css_entry-header_phone=\u00bbmargin-left: 130px;||padding-top: 0px;||margin-top: -80px;||width:63%;\u00bb custom_css_entry-header_tablet=\u00bbmargin-left: -170px;||padding-top: 0px;\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_posts=\u00bbon\u00bb sticky_enabled=\u00bb0&#8243;][\/dpdfg_filtergrid][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h3><span class=\"ez-toc-section\" id=\"Ecosistema_Unificado_de_Medios\"><\/span>Ecosistema Unificado de Medios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es la<strong> presencia estrat\u00e9gica integrada en los diferentes puntos de contacto donde se forman percepciones<\/strong>:<\/p>\n<ul>\n<li>Integramos medios <strong>Ganados, Compartidos, Propios y Pagados<\/strong> dentro de un sistema unificado que fortalece coherencia, credibilidad y descubribilidad. Los medios pagados \u2014como el <a href=\"https:\/\/infosol.com.mx\/wordpress\/marketing-de-influencia-b2b-estrategia\/\" target=\"_blank\" rel=\"noopener\">marketing de influencia<\/a>\u2014 se activan de forma selectiva cuando el contexto, la audiencia o la velocidad de posicionamiento lo justifican, funcionando como un acelerador estrat\u00e9gico y no como sustituto de la credibilidad org\u00e1nica.<\/li>\n<li>Este enfoque permite que los mensajes de la marca est\u00e9n presentes en los espacios y formatos que las audiencias utilizan para informarse, evaluar y tomar decisiones, asegurando una <strong>presencia relevante<\/strong> y alineada al <strong>prop\u00f3sito de la marca<\/strong>.<\/li>\n<\/ul>\n<p><strong>Beneficio<em>:<\/em><\/strong> consolida visibilidad y reputaci\u00f3n mediante una presencia sostenida y confiable, utilizando medios pagados solo cuando aportan foco, eficiencia o velocidad estrat\u00e9gica.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relaciones_Publicas_Optimizadas_RPO\"><\/span>Relaciones P\u00fablicas Optimizadas (RPO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>(Medir \u2022 Aprender \u2022 Evolucionar) <\/em><\/p>\n<p>Son <strong>relaciones p\u00fablicas tradicionales y digitales impulsadas por medici\u00f3n continua<\/strong>:<\/p>\n<ul>\n<li>Integramos <a href=\"https:\/\/infosol.com.mx\/wordpress\/impacto-actual-relaciones-publicas-b2b\" target=\"_blank\" rel=\"noopener\">Relaciones P\u00fablicas tradicionales y digitales<\/a> dentro de un proceso de <strong>medici\u00f3n, an\u00e1lisis y ajuste continuo.<\/strong> Este enfoque permite alinear mensajes y acciones con los objetivos del negocio, fortaleciendo visibilidad, credibilidad y reputaci\u00f3n a trav\u00e9s de medios y formatos relevantes para distintas generaciones de tomadores de decisi\u00f3n.<\/li>\n<li><span data-teams=\"true\">Transformamos datos en <strong>insights accionables<\/strong> que mejoran contenidos, cobertura en medios tradicionales y digitales, percepci\u00f3n y desempe\u00f1o, impulsando una evoluci\u00f3n constante que incrementa impacto y relevancia de la comunicaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><strong>Beneficio:<\/strong> habilita decisiones m\u00e1s informadas y una reputaci\u00f3n que evoluciona con cada acci\u00f3n, reforzando el valor estrat\u00e9gico de las Relaciones P\u00fablicas.<\/p>\n<p><strong>Te puede interesar:<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_margin=\u00bb0px||25px||false|false\u00bb custom_padding=\u00bb25px||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(5,149,168,0.73)\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb16px|25px|1px|25px|false|true\u00bb border_width_top=\u00bb1px\u00bb border_width_bottom=\u00bb1px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][dpdfg_filtergrid custom_query=\u00bbposts_ids\u00bb posts_ids=\u00bb5952&#8243; 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bg_items=\u00bbRGBA(255,255,255,0)\u00bb _builder_version=\u00bb4.27.7&#8243; _module_preset=\u00bbdefault\u00bb dpdfg_entry_title_level=\u00bbh6&#8243; dpdfg_entry_title_font=\u00bbOswald|||on|||||\u00bb dpdfg_entry_title_text_color=\u00bb#506ebb\u00bb dpdfg_entry_title_font_size=\u00bb1.2rem\u00bb dpdfg_entry_title_line_height=\u00bb1.1em\u00bb dpdfg_entry_summary_font=\u00bbEditorialNew-Light||||||||\u00bb dpdfg_entry_summary_text_color=\u00bb#FFFFFF\u00bb dpdfg_entry_summary_font_size=\u00bb1.5rem\u00bb dpdfg_entry_summary_line_height=\u00bb1.2em\u00bb background_enable_color=\u00bboff\u00bb custom_read_more_button=\u00bbon\u00bb read_more_button_text_color=\u00bb#FFFFFF\u00bb read_more_button_font=\u00bbOswald|||on|||||\u00bb read_more_button_icon=\u00bb&#x24;||divi||400&#8243; read_more_button_on_hover=\u00bboff\u00bb read_more_button_alignment=\u00bbcenter\u00bb read_more_button_custom_margin=\u00bb||0px||false|false\u00bb read_more_button_custom_padding=\u00bb||||false|false\u00bb height=\u00bb80px\u00bb height_tablet=\u00bb85px\u00bb height_phone=\u00bb150px\u00bb height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb hover_enabled=\u00bb0&#8243; dpdfg_entry_title_line_height_tablet=\u00bb1.4em\u00bb dpdfg_entry_title_line_height_phone=\u00bb1.4em\u00bb dpdfg_entry_title_line_height_last_edited=\u00bbon|phone\u00bb custom_css_entry-thumb=\u00bbwidth: 120px;||height: auto;\u00bb custom_css_entry-header=\u00bbmargin-left: -210px;||padding-top: 12px;\u00bb border_radii=\u00bboff||||\u00bb border_color_all=\u00bb#000000&#8243; border_width_top=\u00bb2px\u00bb border_width_bottom=\u00bb2px\u00bb global_colors_info=\u00bb{}\u00bb custom_css_entry-header_last_edited=\u00bbon|tablet\u00bb custom_css_entry-header_phone=\u00bbmargin-left: 130px;||padding-top: 0px;||margin-top: -62px;||width:63%;\u00bb custom_css_entry-header_tablet=\u00bbmargin-left: -170px;||padding-top: 0px;\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_posts=\u00bbon\u00bb sticky_enabled=\u00bb0&#8243;][\/dpdfg_filtergrid][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span class=\"ez-toc-section\" id=\"Deja_huella_con_IMPACT%C2%AE\"><\/span>Deja huella con IMPACT\u00ae<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando trabajan de forma integrada, estos tres pilares reflejan c\u00f3mo una <strong>estrategia de contenido inteligente en relaciones p\u00fablicas<\/strong> puede fortalecer la confianza y la reputaci\u00f3n a largo plazo; adem\u00e1s, mejoran la comunicaci\u00f3n externa de una empresa <strong>mediante mensajes consistentes que construyen credibilidad<\/strong>.<\/p>\n<p>En InfoSol creemos que <strong>la comunicaci\u00f3n m\u00e1s poderosa no es la que genera ruido, sino la que construye confianza y deja huella.<\/strong> IMPACT es la manera en que lo logramos: un modelo de comunicaci\u00f3n medible que muestra, con evidencia, c\u00f3mo mejorar la reputaci\u00f3n de una empresa desde la estrategia hasta los resultados.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbCall to Action\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ededed\u00bb custom_margin=\u00bb25px||50px||false|false\u00bb custom_padding=\u00bb||||true|false\u00bb animation_style=\u00bbfade\u00bb border_radii=\u00bbon|25px|25px|25px|25px\u00bb border_width_all=\u00bb2px\u00bb border_color_all=\u00bb#0595a8&#8243; box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_color=\u00bb#3c3950&#8243; locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb50px|25px|50px|25px|true|true\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.20.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb text_font=\u00bbOswald|700||on|||||\u00bb text_text_color=\u00bb#3c3950&#8243; text_font_size=\u00bb2.5rem\u00bb text_line_height=\u00bb1.2em\u00bb header_4_font=\u00bbOswald|700||on|||||\u00bb header_4_text_color=\u00bb#3c3950&#8243; header_4_font_size=\u00bb2.5rem\u00bb header_4_letter_spacing=\u00bb0em\u00bb header_4_line_height=\u00bb1.2em\u00bb header_6_font=\u00bbOswald|700||on|||||\u00bb header_6_text_color=\u00bb#3c3950&#8243; header_6_font_size=\u00bb2.5rem\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h6><strong>IMPULSA LA CONFIANZA Y LOS RESULTADOS DE TU MARCA CON LA METODOLOG\u00cdA IMPACT\u00ae.<\/strong><\/h6>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbmargin: auto;||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_button button_url=\u00bbhttps:\/\/infosol.com.mx\/contactanos\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbConversemos hoy\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb23px\u00bb button_text_color=\u00bb#3c4046&#8243; button_bg_color=\u00bb#FFFFFF\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#0595A8&#8243; button_border_radius=\u00bb1px\u00bb button_font=\u00bbOswald|||on|||||\u00bb button_icon=\u00bb&#x24;||divi||400&#8243; button_on_hover=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb button_border_width__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover=\u00bb#0595A8&#8243; button_bg_enable_color__hover=\u00bbon\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_border_color__hover_enabled=\u00bbon|hover\u00bb button_border_color__hover=\u00bb#0595A8&#8243; button_text_color__hover=\u00bb#FFFFFF\u00bb button_border_width__hover=\u00bb4px\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbFAQ\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_heading title=\u00bbFAQS\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb title_level=\u00bbh2&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_heading][et_pb_accordion open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#0595A8&#8243; closed_toggle_background_color=\u00bbrgba(0,0,0,0.04)\u00bb toggle_icon=\u00bb&#xf067;||fa||900&#8243; icon_color=\u00bb#000000&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb_initial\u00bb toggle_text_color=\u00bb#000000&#8243; toggle_font=\u00bbOswald|700||on|||||\u00bb toggle_font_size=\u00bb24px\u00bb toggle_line_height=\u00bb1.4em\u00bb body_font=\u00bbEditorialNew-Light||||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb1.3rem\u00bb body_line_height=\u00bb1.4em\u00bb toggle_font_size_tablet=\u00bb16px\u00bb toggle_font_size_phone=\u00bb20px\u00bb toggle_font_size_last_edited=\u00bbon|desktop\u00bb closed_toggle_font_size_tablet=\u00bb\u00bb closed_toggle_font_size_phone=\u00bb20px\u00bb closed_toggle_font_size_last_edited=\u00bbon|phone\u00bb body_font_size_tablet=\u00bb15px\u00bb body_font_size_phone=\u00bb22px\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_width_all=\u00bb0px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-0a41bebc-0107-48f7-8173-6190cad71074%22:%91%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_accordion_item open=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbdisplay: none;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb1. \u00bfQu\u00e9 hace diferente a la Metodolog\u00eda IMPACT\u00ae de otras estrategias de comunicaci\u00f3n?\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb open=\u00bboff\u00bb]<div class=\"et_pb_toggle_content clearfix\">\n<p>La <strong>Metodolog\u00eda IMPACT\u00ae<\/strong> se distingue porque integra estrategia, contenido, medios y anal\u00edtica dentro de un sistema medible y sostenible. No solo busca visibilidad, sino <strong>c\u00f3mo mejorar la reputaci\u00f3n de una empresa<\/strong> de manera comprobable. Cada acci\u00f3n se optimiza con datos y aprendizaje continuo para generar confianza, autoridad y resultados reales.<\/p>\n<\/div>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb2. \u00bfC\u00f3mo ayuda IMPACT\u00ae a fortalecer la comunicaci\u00f3n externa de una empresa?\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb open=\u00bboff\u00bb]<p>A trav\u00e9s del <strong>Ecosistema Unificado de Medios<\/strong>, IMPACT\u00ae conecta todos los canales (ganados, propios y compartidos) bajo una narrativa coherente. Esto mejora la comunicaci\u00f3n externa, alinea los mensajes con la identidad de marca y genera credibilidad ante medios, audiencias y stakeholders. As\u00ed se construye una reputaci\u00f3n s\u00f3lida y sostenible.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb3. \u00bfPor qu\u00e9 la reputaci\u00f3n es clave en una estrategia de comunicaci\u00f3n organizacional?\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb open=\u00bboff\u00bb]<p>La reputaci\u00f3n es el activo m\u00e1s valioso de una empresa porque impulsa confianza, lealtad y preferencia. Una <strong>metodolog\u00eda de comunicaci\u00f3n organizacional<\/strong>, como IMPACT\u00ae, permite gestionar esa reputaci\u00f3n de forma proactiva. Al medir y optimizar cada interacci\u00f3n, las marcas pueden demostrar <strong>c\u00f3mo mejorar su reputaci\u00f3n<\/strong> con coherencia, prop\u00f3sito y resultados medibles.<\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Ante la saturaci\u00f3n de marcas que compiten por atenci\u00f3n, comunicar no basta: hay que generar impacto. Por ello, en InfoSol transformamos la comunicaci\u00f3n en un sistema estrat\u00e9gico orientado a resultados a trav\u00e9s de IMPACT, nuestra metodolog\u00eda propietaria que integra estrategia, contenido, medios y anal\u00edtica para convertir cada acci\u00f3n en un motor de crecimiento medible, confiable [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":242644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":true,"_ayudawp_aiss_summary":"Te puede interesar:. 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IMPULSA LA CONFIANZA Y LOS RESULTADOS DE TU MARCA CON LA METODOLOG\u00cdA IMPACT\u00ae. 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