PUBLIC RELATIONS OPTIMIZED (PRO)
Traditional and digital PR / storytelling / SEO / multichannel visibility / brand trust / reputation management
Enduring brands don’t just communicate — they connect, inspire, and protect their reputation with intention.
At InfoSol, we turn communication into a strategic asset for forward-thinking brands through public relations that build visibility, credibility, and positioning across media, search engines, key audiences, and high-risk environments.
With over three decades of experience positioning B2B brands in complex sectors, we know that reputation isn’t improvised — it’s built with vision, data, and relationships.
Traditional PR: Visibility with credibility
In an environment where trust is scarce, the validation of traditional media remains one of the most powerful assets for building reputation and purposeful differentiation.
We secure earned coverage through editorial value, executive spokesperson visibility, and meaningful relationships with key journalists — focusing on influence over volume, and third-party endorsement from authoritative voices.
Includes:
- High-value, authoritative content (including evergreen formats) tailored for key audiences and strategic media.
- Press releases, interviews, and bylined articles.
- Expert commentary and proactive spokesperson pitching.
- Participation in corporate events, industry forums, and sector roundtables.
Sumsub
Thermo King
Roland DGA
Gold Data
Vertiv
Planet Water Foundation
Digital PR: Positioning in the Age of Algorithms
In a landscape driven by intelligent search, conversational platforms, and AI-mediated decisions, having a strong digital presence is no longer optional—it’s strategic.
At InfoSol, we integrate optimized content, multichannel online media coverage, and digital authority metrics to ensure your brand is discoverable, considered, and remembered at key decision points. This includes strategies designed not only for traditional search engines but also for generative AI models, which increasingly shape how users receive and trust information.
Our services include:
- Optimized content marketing for organic discoverability and positioning across digital media and AI-powered platforms.
- Off-page SEO strategies (backlinks, referenced content, authoritative mentions).
- Distribution through online media, blogs, newsletters, LinkedIn, podcasts, and video.
- Consistent messaging aligned with brand narrative and purpose.
- AI-powered trend detection to anticipate communication opportunities (without auto-generated content).
Measurable Reputation: Sustained impact
Reputation isn’t inherited — it’s earned, protected, and reinforced every day.
At InfoSol, we implement a system of monitoring, analysis, and strategic support to measure visibility, anticipate risk, and strengthen brand perception across hybrid media channels — elevating trust as a long-term asset.
Includes:
- Monitoring of traditional media, online outlets, and social platforms.
- Analysis of visibility, discoverability, engagement, and reach.
- Strategic indicators of brand relevance and positioning.
- Risk scenario analysis and crisis preparedness.
- Reputation guidance before, during, and after high-stakes situations.