DRIVING GROWTH THROUGH STRATEGIC INNOVATION
25+
percentage points in Social Selling Index, from 44% to 70%
980K+
followers
4K+
interactions
Client
Vertiv
Sector
Technology
Insights
With a vice president for Latin America who had over 20 years of experience in the company and deep knowledge of technology, Vertiv sought to turn the knowledge and experience of its executive into a strategic asset that would strengthen the brand’s leadership in the region.
Ideas
A thought leadership strategy on social media, focused on generating high-value content for LinkedIn and Twitter (X), that leveraged the talent, knowledge, and experience to monetize cutting-edge thinking.
A DIGITAL LEADERSHIP TO CONQUER LATIN AMERICA
The strategy focused on three essential pillars: the creation of specialized content addressing the key concerns of its audience, amplification of visibility and engagement through the dissemination of multimedia content, optimization with keywords and trending hashtags, ensuring greater presence in searches and digital conversations.
Impact
The thought leadership campaign achieved significant results that helped solidify Vertiv’s Vice President’s authority as a thought leader in the industry and increased brand visibility. This strategy laid a solid foundation to reinforce the brand’s presence in the region and turn that visibility into valuable business opportunities.
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