REPUTATION AND STRATEGIC ALLIANCES IN MOTION
media placements
website visits
social media interactions
Client
Thermo King
Sector
Transportation & Smart Mobility
Insights
Thermo King, a leading brand in temperature control solutions for transportation, set out to strengthen its presence in Latin America. The growing demand for more sustainable and efficient refrigerated transport solutions presented a key opportunity to expand its regional leadership.
Ideas
The goal: expand Thermo King’s presence in Mexico, Argentina, Chile, Colombia, Panama, and Peru; reinforce brand credibility; and strengthen positioning with customers, partners, and the industry at large. The approach: an optimized public relations strategy that combined traditional tactics with digital marketing elements.
COOLING THE FUTURE
Inspiring narratives were developed to showcase Thermo King’s leadership in sustainability and its impact on the cold chain. This messaging was strategically amplified through partnerships with specialized media in logistics, food, and technology sectors. At the same time, social media played a key role in driving buzz marketing and digital word of mouth (eWOM), and build a vibrant, connected digital community.
Impact
The campaign achieved strong media presence across the region, marking a successful visibility into key markets such as Panama and Peru. Thermo King experienced a rise in audience engagement that reinforced its digital authority and strengthened positive brand perception. This impact not only solidified its leadership in the industry but also underscored its commitment to innovation and sustainability—elevating its visibility across Latin America.
Related Projects
Sumsub
REPUTATION AMPLIFIED
Thermo King
REGIONAL PRESENCE
Roland DGA
DIGITAL IMPACT
Gold Data
VOICE ELEVATED
Vertiv
AUTHORITY POSITIONED
Planet Water Foundation
PURPOSE SPOTLIGHT
Sumsub
Thermo King
Roland DGA
Gold Data
Vertiv
Planet Water Foundation
