ELEVATING A VISION
THROUGH PR
media placements across the region
website traffic clicks
people reached
Client
Roland DGA
Sector
Industrial PR
Insights
Roland DGA, a leader in wide-format printing solutions, faced the need to strengthen its presence in key Latin American markets. The company aimed not only to increase brand visibility but also to build trust and position itself as a thought leader in sectors such as product customization, signage, interior design, and more.
Ideas
A Unified Media Ecosystem that integrated traditional and digital public relations tactics, complemented by influencer marketing initiatives. The focus was on key media outlets in Mexico, Argentina, Colombia, and Chile, with the goal of expanding digital presence across the region and building a reputation founded on trust and credibility.
OUTSTANDING VISIBILITY AND POSITIONING
The campaign combined SEO-optimized content with a robust link-building strategy aimed at boosting organic search engine rankings. A key milestone was the amplified presence of Roland DGA at FESPA Mexico, the leading event in the printing industry. In this context, B2B influencer marketing played a crucial role by driving buzz marketing and encouraging digital word-of-mouth (eWOM), ultimately reinforcing trust in the brand. As a result, the campaign generated 848 interactions and reached an audience of 14.5K.
Impact
The campaign generated extensive coverage in specialized media, drove qualified traffic to the website, and expanded the brand’s presence across social media, reaching key audiences. The combination of PR, digital marketing, and influencer outreach enhanced brand authority and positive perception, driving active community engagement and supporting the growth of Roland DGA’s potential customer network.
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REPUTATION AMPLIFIED
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DIGITAL IMPACT
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VOICE ELEVATED
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AUTHORITY POSITIONED
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PURPOSE SPOTLIGHT
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