PURPOSEFUL REPUTATION AND REACH IN A CONNECTED WORLD
media placements
referral traffic clicks
social media mentions
Client
Sumsub
Sector
Technology
Insights
Sumsub, a leading platform for identity verification and AML (Anti-Money Laundering)/KYC (Know Your Customer) compliance, sought to strengthen its presence in the Mexican market. Despite its innovative technology and global success, the company faced the challenge of increasing brand awareness and building trust in a highly competitive environment —particularly in sectors such as fintech, cryptocurrency, and e-commerce.
Ideas
The goal was to position Sumsub as a benchmark in ID verification through an integrated communication strategy that combined traditional and digital PR with SEO-optimized content marketing.
MAXIMIZING SUMSUB’S VISIBILITY
Organic positioning for AML (Anti-Money Laundering)/KYC (Know Your Customer) in Mexico was boosted through strategic content with targeted keywords and link-building efforts. Emerging trends such as AI, deepfakes, cybersecurity, and regulatory technology (RegTech) were leveraged to increase relevance. Media outreach included specialized outlets and spokesperson interviews highlighting Sumsub’s leadership. AI tools were used to identify trends, personalize messaging, and fine-tune the strategy —maximizing overall impact.
Impact
As a result of this comprehensive PR strategy, Sumsub has significantly enhanced its digital footprint and strengthened its positioning in the Mexican market, establishing itself as a trusted authority in identity verification and regulatory compliance. Satisfied with the results, the company continues to rely on InfoSol to expand its influence and industry leadership.
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PURPOSE SPOTLIGHT
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