IMPACT® Methodology
Communication that Evolves with Purpose
At InfoSol, we turn communication into a strategic advantage through IMPACT — our proprietary methodology that integrates strategy, content, media, and analytics to make every action a measurable, reliable, and sustainable growth engine.
Born from over three decades of experience helping brands strengthen their visibility, credibility, and reputation, IMPACT is not a theory — it’s a proven framework for communicating with intelligence, coherence, and measurable results.
Intelligent Content Strategy
Narratives designed to build authority and resonate with decision-makers.
- We activate purpose-driven stories that are engineered to be discovered, remembered, and shared, integrating strategic narrative with SEO, geo-contextual insight, and AI-powered analytics to elevate performance.
- We turn expertise, data and brand voice into authoritative content that strengthens thought leadership and industry relevance.
Benefit: transforms the brand’s knowledge and purpose into a real competitive advantage by amplifying discoverability, trust, and sustained positioning.
Unified Media Ecosystem
Strategic presence integrated across the different touch points where perceptions are formed.
- We integrate Earned, Shared and Owned media into a unified narrative that strengthens credibility and enables discoverability across the spaces and formats audiences use to read, listen, watch, or engage.
- We amplify key messages across the environments where opinions are shaped and decisions are made, ensuring consistent, relevant presence aligned with the brand’s purpose.
Benefit: expands visibility and reputation, sustaining a reliable presence in the environments that influence key audiences.
Optimized Public Relations (OPR)
Measure • Learn • Evolve
Traditional and digital PR enhanced through continuous measurement and strategic learning.
- We unify traditional and digital Public Relations through a cycle of measurement, analysis and continuous adjustment, aligning messages and actions with business goals to strengthen visibility, credibility, and reputation.
- We transform performance data into actionable insights that refine content, coverage across traditional and digital media, perception, and outcomes, driving constant evolution that increases communication impact and relevance.
Benefit: enables smarter decision-making and a reputation that evolves with every action, reinforcing the strategic value of communication.