About US
InfoSol is a strategic communications and public relations agency based in Mexico, with regional coverage across Spanish-speaking Latin America. We help brands build reputation, increase discoverability, and generate measurable business impact.
Since 1989, we have partnered with companies of all sizes – from visionary startups and mid-size organizations to global enterprises and Fortune 500 brands – operating in complex and highly competitive environments. We design integrated communication solutions aligned with business objectives, focused on delivering credibility, consistency, and sustainable results.
We operate through IMPACT®, our proprietary methodology that transforms communication into a measurable, actionable, and continuously optimized system. IMPACT® integrates strategy, content, media, and analytics to turn reputation and visibility into strategic business assets. Through a Unified Media Ecosystem, we combine optimized public relations (OPR + SEO PR), thought leadership, content marketing, and selective paid media activation to ensure brand messages are discoverable, relevant, and effective across every key touchpoint.
Our multidisciplinary team works collaboratively to transform data, expertise, and narrative into strategic decisions that drive visibility, trust, and long-term positioning across the region.
At InfoSol, we don’t just manage reputation, we turn communication into measurable business impact, supporting brands as they grow and scale across Mexico and Latin America.
Your success is our commitment.
At InfoSol, we developed IMPACT®, a proprietary methodology that turns communication into a results-oriented strategic system. It integrates strategy, content, media, and analytics to help brands build reputation, accelerate discoverability, and sustain growth through data-driven decision making.
IMPACT® is rooted in more than 30 years of experience working with organizations that require more than visibility: they need credibility, consistency, and informed decision making. That is why every action is designed to be measurable, optimizable, and aligned with business objectives.
This is not a theoretical model. It is a structured way of operating communication with a focus on impact, continuous learning, and sustainable value.
IMPACT® is the framework that enables communication to move beyond tactics and become a strategic asset for the organization.
INTELLIGENT CONTENT STRATEGY
Strategic storytelling that turns knowledge into authority.
- We activate purpose-driven stories designed to strengthen brand authority and connect with those who influence decision making. Every message is built to be discovered, understood, and shared, integrating narrative, SEO, GEO, and AI-supported analytics to enhance performance.
- We transform brand expertise, data, and voice into relevant, actionable content capable of sustaining thought leadership and positioning within key industry conversations.
Benefit: turns brand knowledge into a tangible competitive advantage, driving discoverability, credibility, and sustained positioning.
Unified Media Ecosystem
Strategic presence across the touchpoints where perceptions are formed.
- We integrate Earned, Shared, Owned, and Paid media into a unified system that reinforces consistency, credibility, and discoverability. Paid media—such as influencer marketing—is activated selectively when context, audience, or speed of positioning justify it, serving as a strategic accelerator rather than a substitute for organic credibility.
- This approach ensures brand messages are present across the channels and formats audiences use to inform themselves, evaluate options, and make decisions, maintaining relevance and alignment with brand purpose.
Benefit: strengthens visibility and reputation through a sustained, trustworthy presence, using paid media only when it adds focus, efficiency, or strategic speed.
OPTIMIZED PUBLIC RELATIONS (RPO)
(Measure • Learn • Evolve)
Traditional and digital Public Relations driven by continuous measurement.
- We integrate traditional and digital Public Relations into a structured process of measurement, analysis, and continuous learning. This approach aligns messages and actions with business objectives, strengthening visibility, credibility, and reputation across media and formats relevant to different generations of decision makers.
- We convert data into actionable insights that optimize content, traditional and digital media coverage, perception, and performance—enabling constant evolution of the communication strategy.
Benefit: supports more informed decisions and a reputation that evolves with every action, reinforcing the strategic value of Public Relations.