What is Public Relations Measurement according to our vision? In brief, it is a robust set of Key Performance Indicators (KPIs) that enable communication professionals to measure and demonstrate the exceptional value that public relations strategies bring to the...
Commonly, people believe that influencer marketing only has an impact on markets that target end consumers, known as business-to-consumer (B2C) markets. This perception stems from the numerous success stories where brands, particularly in the lifestyle sector, promote...
What is SEO, and why is it crucial for public relations? SEO (Search Engine Optimization) encompasses a set of techniques, strategies, and tactics used to enhance the visibility of a website in search engines such as Google or Bing. Its primary objective is to make...
“Your branding is what others say about you when you’re not in the room”. Jeff Bezos What is online brand reputation? The perception and opinion that users have of your brand in the digital environment are what we refer to as online brand reputation. It is...
Prepare yourself to uncover some key trends and the future of digital public relations, their predictions, and their perspectives! In recent years, public relations have undergone a radical transformation, driven by the emergence of new technologies, the exponential...
What is Content Marketing and its role in an Optimized Public Relations strategy? Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive...
