por Hector M. Meza | diciembre 13, 2024 | Public Relations
If a public relations (PR) agency doesn’t buy ads and advertising, doesn’t draft stories for reporters, doesn’t put up billboards, doesn’t create catchy phrases to make people buy more products… Then what does it do? Although advertising...
por Hector M. Meza | diciembre 11, 2024 | Crisis Management
Brands are exposed to a multitude of risks and challenges, as evidenced by the multiple crises that various companies (of all sizes and industries) have faced, due to a video leaked on social media, or an ill-advised comment from an important executive. Reputation...
por Hector M. Meza | diciembre 9, 2024 | Public Relations
In a highly competitive business environment, brand trust is an invaluable asset that is increasingly impacting customers’ purchasing decisions. Trust is built through various interactions and experiences, based on the perception that the brand is honest,...
por Hector M. Meza | diciembre 6, 2024 | Public Relations
Earned media is a cornerstone of communication, marketing, and both traditional and digital public relations strategies. As such, it is a vital part of a media strategy that can help your business achieve its brand, financial, public relations, and digital...
por Hector M. Meza | abril 15, 2024 | Public Relations
In the competitive realm of B2B, the battle for brand recognition is a constant struggle. Many enterprises have the challenge of standing out in their industries, seeking a solution to enhance their visibility and position themselves as leaders. In this article, we...
