por Hector M. Meza | diciembre 30, 2024 | Public Relations
Today’s customers want to ensure they are making the best purchase. Search is essential for how they navigate online, learn about topics, and research products and services. Currently, much of the buyer’s journey begins with a search. This journey is a crucial...
por Hector M. Meza | diciembre 26, 2024 | Public Relations
Developing a public relations plan can be a complex task, but once you understand the process behind its creation, you’ll be 10 steps ahead of your competition. To achieve this, a PR strategy is required, and in this article, we’ll explain how to create a public...
por Hector M. Meza | diciembre 20, 2024 | Digital Marketing
In a saturated business world, amid all this noise, new brands and approaches, differentiating from the competition has become a key challenge for brands. The key point to know how to stand out and capture the audience’s attention lies in the authenticity of the...
por Hector M. Meza | diciembre 18, 2024 | Influencer Marketing
Influencer marketing has become an essential tool for B2B companies looking to effectively reach their audience. However, selecting the right influencer for your brand can be challenging. We’ll show you everything you need to know to make the most of B2B...
por Hector M. Meza | diciembre 16, 2024 | Public Relations
Today, PR encompasses much more than media relations. It has evolved into a unified discipline aimed at creating the right message for the right audience in the right way. It serves as a key component of an integrated communication strategy, including earned, shared,...
