por Hector M. Meza | julio 19, 2023 | Digital PR
Commonly, people believe that influencer marketing only has an impact on markets that target end consumers, known as business-to-consumer (B2C) markets. This perception stems from the numerous success stories where brands, particularly in the lifestyle sector, promote...
por Hector M. Meza | julio 1, 2023 | Digital PR
“Your branding is what others say about you when you’re not in the room”. Jeff Bezos What is online brand reputation? The perception and opinion that users have of your brand in the digital environment are what we refer to as online brand reputation. It is...
por Hector M. Meza | junio 28, 2023 | Digital PR
The Evolution of Public Relations in the Digital Era In the past, public relations (PR) was about building and maintaining relationships with journalists and media through press conferences, press releases, and events. However, with the digital revolution, the way...
