por Hector M. Meza | enero 13, 2025 | Public Relations
Strategic alliances today provide significant value for brands by substantially boosting sales growth and strengthening the brand’s market position. However, understanding how to identify, secure, and maintain these relationships can undoubtedly become a...
por Hector M. Meza | enero 10, 2025 | Thought Leadership
The positioning of C-level executives can make a significant difference in the strategic leadership and positioning of brands, establishing their leaders as recognized and respected authorities by their audience and the industry in general. In this way, they become a...
por Hector M. Meza | enero 8, 2025 | Influencer Marketing
It’s commonly believed that the impact of influencer marketing is found only in markets whose products and/or services are aimed at the end consumer: business-to-consumer (B2C). It’s easy to find success stories where brands, especially in the lifestyle...
por Hector M. Meza | enero 6, 2025 | Public Relations
The effort of companies to stand out and be more attractive than their rivals has become intense and necessary in recent years. It’s about doing things that make you stand out so that customers choose you over other options. Now, how do you make the public...
por Hector M. Meza | enero 2, 2025 | Public Relations
In a world where the competition to capture customers’ attention is fierce, Public Relations (PR) and digital marketing are two essential pillars for attracting potential customers and generating a steady flow of conversions, both in emerging and established...
