Positioning air: mission impossible?
- Generate stories on products with limited news impact and obtain continuous coverage.
- Position as a visionary on Sustainable Building and a benchmark industry.
- Increase social visibility and reach.
- Leverage seasonal events as winter and summer seasons to elevate brand awareness
- Communicate relevant Stories offering value to everyday life to connect emotionally with Buyer Personas.
- Develop multi-media content –infographics, slidedecks – for drive buzz and excitement of digital influencers, buyer personas and media and journalist that use its social networks.
- Execute services for community management.
- Create tailored media pitches tied to client’s thought leaders.
- Social Networks engaged several professional groups (18 groups) and had a healthy community growth.
- Generated 50 sales leads through Social Media.
- 2,9M+ impressions resulted of total media coverage
- 80+ publications in business, HVAC and trade media outlets includes Forbes, Excelsior, Mundo HVAC, ACR Latinoamerica.
- 1,7M+ social media reach.