Roland

Roland:
Transform your imagination into reality

Challenge:

  • Position Client as a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling industries.
  • Push Client’s vision - a Customer-Driven Organization - as a company that remains dedicated to its customers’ requirements for training and support as well as for innovative quality products that perform reliably.

Strategies:

  • Leverage holidays and cultural celebrations, such as, Children's Day, Father's Days and Christmas to demonstrate brand relevance to the market.
  • Closer relations with digital influencers through transmedia content – Industry researches, infographics, videos, etc.- to turn them into brand ambassadors.
  • Content creation -atractive, fresh, relevant- to tell stories through multiplatforms to generate Buyer Personas’ interest and engagement.

Results:

  • Secured  80+ unique articles including coverage from top-tier printing outlets
  • 477K+ impressions generated in one year.
  • 200M+ social media reach through media and journalist that share stories via social networks and digital influencers.
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