PSafe

PSafe:
For a digital life more secure and without complications

Challenge:

  • Increase client’s positioning as a “trusted” provider of digital security

Strategies:

  • Communicate relevant Stories offering value to everyday life to connect emotionally with client-audiences.
  • Create content and leverage communication trends - Content Marketing / Storytelling, Transmedia - and featured innovators as a hook to attract local media and digital influencers.
  • Encounters between client's C-suite with multiplatform journalists, Well-Known Communicators (opinion leaders) and digital influencers to drive thought leadership.

Results:

  • Increase in coverage of 102%+  in first 90 days with InfoSol as its partner
  • 2M+ impressions resulted of total media coverage.
  • 58 publications in business and technology media outlets.
  • 4M+ social media reach.
  • In-person briefings with more than 15 digital influencers and Well-Known Communicators (opinion leaders) includes: Rogelio Varela, Aura Hernandez, LuisGyG, David Ochoa, Marco Ramos, Veronica Lopez, among others.
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