Shift image and perception
- Highlight the re-branding, as a change that reflects the evolution of the company and also supports its vision for the future: to be recognized as a global technology leader.
- Change perception from: Printers provider to: Company leader of Managed Print Services.
- Create a leaderboard of influential media and bloggers to get deep dives on technology.
- Shift the media conversation and narrative.
- Generate interest with business and consumer tech media.
- Secured over 10 pieces of unique coverage about the new image resulted in 137K+ impressions.
- Significant business and technology press coverage including Forbes, Infochannel, CIO, InformationWeek, E-Semanal.
- 11K+ of reach in social media through mentions of media and journalist that use social networks.
- 40% average of participation quarterly with topic: Document Management.