Intermec / Honeywell

Intermec / Honeywell:
Productivity and efficiency with data

Challenge:

  • Position the company through the C-suite as a world leader in research, development and integration on automatic data capture, mobile computing and RFID technology for productivity and efficiency in the supply chain.

Strategies:

  • Create awareness and communicate to Buyer Personas about the company’s value proposition of an integral solution of identification and automatic data capture, mobile and real-time access.

Results:

  • Total media coverage resulted in 676K+ impressions
  • 74 publications in business and trade media outlets.
  • 122K+ social media impressions.
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