HunterDouglas

Hunter Douglas:
Public Relations through the window

Challenge:

  • Generate publicity for an enterprise that only had commercial messages through advertising.
  • Create stories to reach Client’s audiences, to position it as a company that goes beyond the manufacturing of blinds and curtains.
  • Positioning of messages, such as: quality products that save energy, are environmental-friendly and innovative.

Strategies:

  • Create tailored media pitches.
  • Leveraging major trends, such as sustainability.
  • Engage lifestyle media and influencers to amplify on-site buzz by creating share-worthy moments.

Results:

  • Positioning client as a visionary leader and pioneer in developing environmental-friendly products.
  • Closer ties with the media beyond those where the brand was advertising.
  • Innovative activities for a direct interaction with client’s key constituencies.
  • Creation of a Momentum: Eco-Design New Trends for interior decoration.
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