Public Relations through the window
- Generate publicity for an enterprise that only had commercial messages through advertising.
- Create stories to reach Client’s audiences, to position it as a company that goes beyond the manufacturing of blinds and curtains.
- Positioning of messages, such as: quality products that save energy, are environmental-friendly and innovative.
- Create tailored media pitches.
- Leveraging major trends, such as sustainability.
- Engage lifestyle media and influencers to amplify on-site buzz by creating share-worthy moments.
- Positioning client as a visionary leader and pioneer in developing environmental-friendly products.
- Closer ties with the media beyond those where the brand was advertising.
- Innovative activities for a direct interaction with client’s key constituencies.
- Creation of a Momentum: Eco-Design New Trends for interior decoration.