Repositioning for the show winner
- Repositioning the event and increase visibility, coverage and excitement for the show.
- Aligning strategy based on repositioning plan focalizing new key messages.
- Develop business-worthy storylines leveraging government officials to drive thought leadership.
- Execute PR program around Show business and put it front and center.
- Secured 139 pieces of unique coverage of the show.
- Over 8M+ impressions in print and online outlets.
- Pre-promotion resulted in +90 registered press at the show.