Expocomm

Expo Comm:
Repositioning for the show winner

Challenge:

  • Repositioning the event and increase visibility, coverage and excitement for the show.

Strategies:

  • Aligning strategy based on repositioning plan focalizing new key messages.
  • Develop business-worthy storylines leveraging government officials to drive thought leadership.
  • Execute PR program around Show business and put it front and center.

Results:

  • Secured 139 pieces of unique coverage of the show.
  • Over 8M+ impressions in print and online outlets.
  • Pre-promotion resulted in +90 registered press at the show.
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