- Position Client as a unified company reconnecting Client with the Information Life Cycle Management (ILM) concept.
- Shift perception of a HW vendor to a provider of Secure Information Infrastructures with emphasis in the Corporate and Public Sector markets.
- Make inroads into the Small and Medium size marketplace.
- Increase media mind-share as the Secure Storage market leader.
- Develop business-worthy storylines leveraging client’s executives to drive thought leadership.
- Consistent trend jacking and competitive relations.
- Effective application of our Media Relations Program (know, segment, inform, educate, dialogue).
- 150%+ increase in publications in 4 years generated 4M+ impressions.
- Leading in ITC Trends: Cloud Computing, Virtualization and Security.
- Accelerated positioning as the leader in Secure Information Infrastructure for any size enterprise in its key markets and media outlets.
- Customer Success Stories with some of most important Corporate and Government entities.
- 300%+ increased Media Mind Share as a result of the Media Relations Program.