Alejandro Martinez

Market Intelligence Manager
Alejandro Martinez

20+ years of Media Information Analysis

Committed to the value of information and analytics as a powerful and strategic tool to demonstrate the value that traditional and digital media bring to our clients' brands, Alejandro manages our proprietary tools: SESSEM®, CUMULUS®, Crossover® and IZEL®, which are used to develop our traditional and digital Key Performance Indicators (KPI's), essential to validate the communication  pre-set objectives.

Education: Alejandro attended Universidad del Tepeyac, graduating with a B.A. in Communication Sciences and Techniques.