Most clients search for PR agencies for Media Relations. That’s fine. Getting news space with press is good and worthwhile. But for us, that’s just the beginning. Any good agency should be able to compile column inches.
Earned media is crucial to your reputation and it’s the center of every client program. Even as reporters and bloggers move daily, InfoSol’s hard won reputation as an agency means those relationships travel and translate into consistent coverage.
Analysts provide key market insights and are essential to round out reporter stories. InfoSol knows how to cultivate introductions and design relationships mutually beneficial.
Media just don’t attend as many live events these days. InfoSol times and positions news on your event to stand out, knows which reporters will “cover” events remotely, and seamlessly integrates social media and Digital PR strategies to get the most out of each event through our “Best Practices” Program.
Infographics. Feature Articles, Bylined Articles, Videos. White Papers. Blog Posts. Case Studies. Success Stories. You name it, we deliver it – any content that supports PR and Marketing. In CECREA™ we help you from concept design to final execution, developed by account staff in concert with our internal Creative Team of journalists, designers and illustrators.
MANAGING CRISIS COMMUNICATION
Crisis communications and issue management starts with planning. No matter if it is a software, service or product failure, InfoSol helps you to navigate the storm. Our process guides clients from plan creation - prevention and crisis management- to real-time monitoring and issue escalation, through longer term issues management.
Whether an App, product or service, launches shouldn’t be one-time events rather much bigger campaigns. This should mix the art of Media Relations with paid promotion, InfoSol’s approach pulls in your initial audience via thought leadership, preconditions the market pre-launch, and extends the value and life of your launch over time. We’ve successfully launched both B2B and B2C and have extended the value and life of launches for companies such as PSafe, Cisco, Informatica LLC, Harman, Parrot, Gelita, EMC, VMware, among others.
Thought leaders have vision, have real opinions and stand out from the crowd. Most successful thought leaders also often have a support mechanism in place: a PR team that, with constant watch, searching for story ideas, creates opportunities to share new insights and makes the theoretical idea come to life… Thought leaders are created, not born.
A coveted earned speaking engagement is of high value now with pay-for-play on the rise. InfoSol clients have keynoted at Netmedia events, moderated panels at Forbes Forums and appeared onstage at Gartner Events. We know the coordinators, the agendas and the messages that translate into stage time.
Awards can give a startup instant credibility, elevate innovative products and move you to the front of potential buyers’ minds. Awards come from great products, great services and a great program that lands opportunities that matter to customers.
Defining your story. Being compelling. Being concise. Answering “why should you care about my company” starts with messaging. InfoSol develops your voice for every audience (prospects, customers, employees, board members, the Street) and every platform (website, blog, social channels, traditional and digital media).
Content is only as good as the messenger. It’s a journey from marketing angles to compelling interviews that gain media trust that at the end of the path reaches your audiences to emotionally connect with these. InfoSol teaches you how to speak effectively to live audiences and the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
InfoSol has a strong, deep network of more than 15 trusted, rockstar agency partners, spanning 20 different countries. Alongside our partners we are regularly executing cross-border campaigns.
Whether taking the lead on a LATAM program and coordinating agency activity, or simply being part of the LATAM team, we’re always an eager participant, hoping to provide insights from our own experience that can help in other markets, as well as learning from our agency partners to hone campaigns domestically.