What is Good PR?

Good Public Relations require execution through a holistic approach, considering the whole spectrum of Paid-Earned-Owned-Shared media, with a strong emphasis on Digital Influence and Data Driven. All these resources should be used continuously, constantly and consistently to boost brand exposure and reach the different generations of your Buyer Personas.

If you have a story to tell or want to keep telling it -throughout the Buyer Persona decision journey - this is the time to contemplate Good Public Relations.

Our holistic Approach

Good PR

Research

Good PR campaigns cannot be designed in a vacuum. These need to be designed knowing the themes driving traditional and social media channels; considering the competitive landscape - examining campaigns undertaken by your competitors in your markets – to see how your brand fits in this landscape.

Also, we are “big” apostles of the SWOT analysis - Strengths and Opportunities (to leverage them) and, Weaknesses and Threats - (because among other activities it requires us to be prepared for difficult questions and potential crisis communication situations).

Application

Content marketing, transmedia, newsjacking, seasonal events, market and ITC trends, and other opportunities, are constantly translated into creative content and different digital assets, to find a space in the hearts and minds of your Buyer Personas, through the channels where the different generations of your Buyer Personas see, read, listen and share.

Data drives the Paid-Earned-Owned-Shared media strategy, with a single objective in mind: create ENGAGEMENT.

Measurement

For short and long-term PR campaigns, a qualitative and quantitative view is required to measure success. It is important to set goals and metrics, with transparency, when launching a campaign, and together agree on the KPIs (Key Performance Indicators) - essential to evaluate factors of influence and engagement.

If you aren’t looking at something, how can you tell if it improves or deteriorates?

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Hits Mi Espacio
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Hits Blog
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Reach with Digital PR

2016

 

 

Our Services

A Good Public Relations strategy, centered in Paid-Earned-Owned-Shared media, with a strong emphasis on Digital Influence and Data Driven, relies on a unique blend of core services that define our progressive communications strategies.

PR

  • The heart of a unique and strong communications program is Earned Media. Amidst today’s noisy environment, “what others talk about you” – whether clients, media, well-known communicators, or digital influencers – counts more than ever.

Social

  • “Engagement is marketing” and it is true today and in the future. Your customers are expecting to engage with you. We can help.



Marketing

  • Business success takes many forms, from generating leads to building brand awareness. Right messaging along with earned, owned and paid media, can keep the sales funnel active.

Creative

  • It’s how you make your audience feel, understand and react, not just what you say or how you say it. InfoSol boils everything for simple but striking results.


Global Reach

InfoSol has a strong, deep network of more than 15 trusted, rockstar agency partners, spanning 20 different countries. Alongside our partners we are regularly executing cross-border campaigns.

Whether taking the lead on a LATAM program and coordinating agency activity, or simply being part of the LATAM team, we’re always an eager participant, hoping to provide insights from our own experience that can help in other markets, as well as learning from our agency partners to hone campaigns domestically.

 

 

Team Leaders

People who have contributed enormously to our Company.
Hector M. Meza

Hector M. Meza

General Manager
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Veronica Ballesteros

Veronica Ballesteros

Corporate Accounts Director
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Mariana Estrada

Mariana Estrada

Corporate Accounts Director
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Adriana M. Bravo

Adriana M. Bravo

Communication / Intellectual Capital Manager
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Alejandro Martinez

Alejandro Martinez

Market Intelligence Manager
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Diego Rebolledo

Diego Rebolledo

Digital PR Director
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Clients

In our more than 25 years we have worked with national, international and Fortune 500 brands. As you´ll see below in the representative sample of clients past & present, we have “been there” and we have “done that,” across Technology, B2B, Consumer markets and services.
  • 3Com
  • 8th & Walton
  • Accpac
  • ADT Tyco
  • Aether
  • Agilent
  • Alcatel
  • Alcatel-Lucent
  • Amexipac
  • Aquanima
  • Autodesk
  • Babylon
  • BEA
  • Blackboard
  • Brother
  • CA
  • Calzado Sandak
  • Canieti
  • Capgemini
  • Carvajal Tecnología y Servicio
  • Carvajal
  • C3ntro
  • CHS
  • Cielito Querido Café
  • Cisco
  • Cognex
  • Commerce One
  • Digitel
  • Dimension Data
  • DMR Consulting
  • Doctoralia
  • Dynaware
  • EBC
  • EMC
  • Expocomm
  • Gelita
  • Generac
  • Greengates
  • Grupo ASSA
  • Grupo DICE
  • GS1 México
  • Harman
  • Harris
  • Hitachi
  • Honeywell
  • HP
  • HunterDouglas
  • IBM
  • Imation
  • Informatica
  • Information Builders
  • InterDirect
  • Intermec
  • Iron Mountain
  • JD Edwards
  • Justo Sierra
  • Kodak Professional
  • KPMG
  • Kronos
  • Lafarge
  • Lexmark
  • Lucent Technologies
  • Luxottica
  • Macromedia
  • Maxcom
  • Meta4
  • Micromuse
  • Microsoft
  • Miebach Logítica
  • Motorola
  • Network Appliance
  • NIC México
  • Novartis
  • OMOCO
  • Oracle
  • Palm
  • Panduit
  • Parrot
  • Pink Elephant
  • Praxis
  • Presence Technology
  • ProExport Colombia
  • Protel
  • PSafe
  • PSM
  • Roland
  • RSA
  • SAP
  • SAS
  • ScanSoft
  • SeguriData
  • SIEMENS
  • SITA
  • SkyTel
  • SSA Global
  • TBM Consulting Group
  • Telcel
  • Teradata
  • The Gorld Bank
  • Thermo King
  • Time Tracker
  • TomTom telematics
  • Trane
  • Transition Networks
  • Travelport
  • Tufts University
  • Unisys
  • ViewSonic
  • VMware
  • Vocollect
  • Watchfire
  • Welch Allyn
  • Xerox
  • Yahoo
  • Yankee Group
  • ZWsoft
 

What Our Clients Say

“The credibility that you build as an Opinion Leader or being a sector´s benchmark spills over into everything else that you do”

“PR is an important tool when attracting new customers, maintaining existing clients, recruiting and retaining new employees and gaining financial investment”

“PR is vital with regards to customer/user, Stakeholders and key decision-maker relations”

 

 

Work

Some of the Awesome Projects we've worked on.

 

 

 

 

Join Us

Chrome

InfoSol has made up its roster with forward thinking professionals, who along with our founder, have experience in the PR field of high-technology, professional services, manufacturing and many other industries.

When you work at InfoSol, you'll be working alongside with a talented team of writers, designers, digital strategists, and PR professionals eager to meet the challenge. We leverage the full spectrum of earned, owned, and paid media to deliver real business results.

If there’s one thing we’re sure about, it’s that great PR it’s about the journey -a constant process of learning and professional development- that improves your ability to deliver exceptional results to clients and helps you achieve your personal career goals.

Our learning never ends
120+ Hours annually of training on
Industries, Communication and Professional Development

If you think you already know everything there is to know about PR, InfoSol probably isn’t the right agency for you.

One thing you can be sure of, we’ll maintain you at the forefront of communication as you can see it in: our Blog - Of Communication and other Passions-, Mi Espacio®, Stratical and our editorial contributions in key business media outlets such as Forbes, Alto Nivel, Mundo Ejecutivo, etc., and in our well defined KPI’s measured by proprietary tools and in our more than 80 proven processes portable to any industry.

So if you’re interested in constantly pushing the boundaries and taking your skill set to the front lines of the industry, InfoSol offers the professional development tools to get you there.

For information regarding our vacant positions, please contact us.

 

 

Contact Us

We'd really love to hear from you
Address
Av. Adolfo López Mateos 53
Jardines de San Mateo
Naucalpan, Estado de México
53240
Call to us
+52 55 5560 1000
Send us an email
infosol@infosol.com.mx